
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about how to think about onlinification and digitalisation in B2B.
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When was the last time you were impressed by a company you bought from and interacted with? In this article, you will find advice and examples on how to impress customers.
How often do you get impressed by the way companies and suppliers treat you? Try to create a list with the moments of truth that has impressed you as a customer. And please share it with us if you want to!
A while ago, some of us started making screenshots of when companies treated and interacted as expected with us. We suggest that you begin to do the same. You will be amazed and surprised by how seldom it happens and how little it takes to impress you.
My main advice if you want someone to answer your brand's name to the question "What brand treats you exactly like you want to be treated?" is:
We do like to get impressed by companies. Below, a few Zoomers have named companies that have impressed them; and why. I do hope you enjoy it.
Get in touch if you want more tips on how to impress customers!