The Onlinification Hub

Explore the dramatic evolution of B2B marketing from 2014 to 2025, focusing on AI, economic challenges, consumer authenticity, and strategic imperatives for modern marketers.

Learn how embracing generative AI can transform your industry, much like the adoption of computers did in the past, providing efficiency, innovation, and competitive advantage.

Discover how integrating brand awareness with demand generation can drive sustainable growth in B2B markets through a cohesive brand-to-demand approach.

Proactive leadership drives digital transformation and shapes future business use cases through innovation, adaptability, and onlinification. Learn how to lead and inspire change in your organisation.

Discover the power of a genuine "thank you" in business. Gratitude can enhance connections and elevate your strategies in both online and offline interactions.

Discover the importance of aligning your B2B marketing efforts with your target company's financial year to improve timing, relevance, and effectiveness in your outreach.

Learn how to ask the right questions to get the best out of your AI assistants and enhance your decision-making skills.

Discover how Anders feels that Amazon's effortless simplicity has shaped customer loyalty and learn how your B2B company can achieve the same.

Discover the ten guiding principles for using generative AI effectively and responsibly in your workflows, from setting clear objectives to respecting data privacy.

AI can revolutionise businesses, but true transformation requires ownership-level commitment. Learn why AI integration starts with leadership.

Optimising processes, aligning workflows, and fostering a culture of adoption can transform your CRM from a mere tool into a strategic asset, enhancing customer engagement and growth.

Stay digitally ready by embracing continuous learning, being proactive, and cultivating resilience. Discover how to navigate digital transformation and maintain a competitive edge.

Learn why B2B companies must shift from AI experimentation to execution and how to integrate GenAI into business operations for sustained growth and competitive advantage.

Discover why Anders has switched from traditional Google searches to generative AI tools like ChatGPT, DeepSeek, and Perplexity for a more personalised and efficient information retrieval experience.

Discover the future of technology as we transition to a keyboardless world driven by generative AI and conversational interfaces. Explore the impact on businesses, communication, and daily life.