Thoughts, facts, and knowledge
Generative AI
Discover the ten guiding principles for using generative AI effectively and responsibly in your workflows, from setting clear objectives to respecting data privacy.
AI
AI can revolutionise businesses, but true transformation requires ownership-level commitment. Learn why AI integration starts with leadership.
CRM
Optimising processes, aligning workflows, and fostering a culture of adoption can transform your CRM from a mere tool into a strategic asset, enhancing customer engagement and growth.
Digital transformation
Stay digitally ready by embracing continuous learning, being proactive, and cultivating resilience. Discover how to navigate digital transformation and maintain a competitive edge.
Learn why B2B companies must shift from AI experimentation to execution and how to integrate GenAI into business operations for sustained growth and competitive advantage.
Discover why Anders has switched from traditional Google searches to generative AI tools like ChatGPT, DeepSeek, and Perplexity for a more personalised and efficient information retrieval experience.
Discover the future of technology as we transition to a keyboardless world driven by generative AI and conversational interfaces. Explore the impact on businesses, communication, and daily life.
Discover how generative AI can transform B2B marketing, sales, and service by enhancing personalisation, lead segmentation, and content creation for measurable impact and growth.
Business strategy
Learn how to break free from the 'marketing quicksand' and stand out from your competitors with seven actionable tips in this insightful blog article.
Marketing
Learn why merging sales, aftersales, and marketing is crucial for B2B companies to enhance customer experience and drive efficiency. Explore real-world examples and benefits of integration.
LinkedIn
LinkedIn is more than just a social media site. If you're not active on LinkedIn as a professional, you're missing out.
Update your LinkedIn profile and enhance your personal branding. Discover features and tips to elevate your profile and showcase your skills.
Digital transformation isn't just about updating your technology suite - it requires a bigger shift in the entire organisation's mindset.
Social media
Enhance your commenting approach on LinkedIn with some straightforward steps
When used properly, LinkedIn Sales Navigator can boost your whole sales operation. In this article, I share my tips for using it successfully.