Thoughts, facts, and knowledge

The Onlinification Hub

Anders Björklund

Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.

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Sales enablement

A letter to your sales department

Transform your B2B sales strategy with insights on modern selling, personalisation, CRM best practices, and more advice on driving meaningful buyer engagement.

Sales enablement

The challenges in modern B2B sales

Discover the key challenges in modern B2B sales and essential shifts needed for success. Learn how to align sales, marketing, and support for a competitive edge.

Digital transformation

What and how to research before meetings!

Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.

Business strategy

Breaking down the barriers of departmental silos

Learn strategies to break down departmental silos to enhance communication, collaboration, and overall company performance in this article.

Content creation

From B2B noise to relevance

Navigating B2B marketing requires relevance over volume. Learn to earn attention with well-timed, empathetic, and useful content that truly resonates with decision-makers.

LinkedIn is your B2B business hub

Discover why LinkedIn is essential for B2B marketing, how to leverage it for engagement, and practical tips to build your personal brand.

CRM

Stop demanding CRM flexibility—fix your sales process

Stop demanding CRM flexibility; instead, refine your sales process for better consistency, insights, and efficiency. Discover why rigid processes lead to better sales outcomes.

Sales enablement

What is sales enablement?

Find out the definition of sales enablement and get some ideas of how to implement it in this article.

Business strategy

The fundamentals of digital strategy

Learn what a digital strategy truly is, its importance, and how to effectively build one that aligns with your business goals for 2025 and beyond.

ABM

ABM and inbound marketing

Learn how combining ABM and inbound marketing can create a powerful, integrated strategy that builds relationships and drives measurable results in B2B. Discover the synergy today.

Customer satisfaction

How to turn NPS results into relevant actions

Learn how to turn NPS results into actionable strategies that drive customer loyalty and business growth. Discover practical tips for integrating NPS into your everyday operations.

Customer satisfaction

The power of responding

Responding to customer feedback is crucial for building trust and loyalty. Learn how timely and thoughtful follow-up can set your business apart in the competitive B2B landscape.

Your LinkedIn feed is a mirror

Discover how to shape your LinkedIn experience by focusing on professional, knowledge-driven content and leveraging the platform's algorithm to reflect your preferences.

ABM

Crafting personalised content for ABM

Boost your ABM strategy by crafting personalised content at scale with modular content, multi-channel distribution, and real-time engagement tracking. Learn how to drive relevance and conversions.

Sales enablement

The real challenge in B2B communication is time

Explore how to make your B2B communication stand out in an overcrowded digital landscape by focusing on relevance, brevity, and clear calls to action.