Thoughts, facts, and knowledge
Generative AI
Discover how generative AI can transform B2B marketing, sales, and service by enhancing personalisation, lead segmentation, and content creation for measurable impact and growth.
Business strategy
Learn how to break free from the 'marketing quicksand' and stand out from your competitors with seven actionable tips in this insightful blog article.
LinkedIn
LinkedIn is more than just a social media site. If you're not active on LinkedIn as a professional, you're missing out.
Update your LinkedIn profile and enhance your personal branding. Discover features and tips to elevate your profile and showcase your skills.
Digital transformation
Digital transformation isn't just about updating your technology suite - it requires a bigger shift in the entire organisation's mindset.
Social media
When used properly, LinkedIn Sales Navigator can boost your whole sales operation. In this article, I share my tips for using it successfully.
5 must-read books for business leaders to thrive in the digital age. Get advice about digital transformation, platform models, and the future of work.
AI
Generative AI is making algorithms that can create new and original content. It's important to lean in and understand the fundamentals of how it works.
Content creation
Do you realise why many B2B companies are entering the editorial space? Do you understand that they will win?
Customer journey
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies?
Sales enablement
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
CRM
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Learn how to create LinkedIn articles and what the benefits are.
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