Thoughts, facts, and knowledge
Customer journey
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies?
Sales enablement
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
Business strategy
Learn more about what digital marketing and digital marketing strategy framework are and what the key to a successful digital marketing plan is.
Prospect research is essential. To help you out, we've compiled a list of some of the best places to research buyers before interacting or conversing.
HubSpot
In this article, I explore and explain how you could gear the power of your data and turn your CRM into a valuable and revenue-generating machine.
Branding
Lately, I've been thinking about the best superpower for a brand. But I realised there's already a way to get those results - with a solid brand strategy.
Content creation
This article describes four critical focus areas you must be aware of to ensure you create relevant social content and give the best possible experience.
CRM
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Learn how to create LinkedIn articles and what the benefits are.
Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.
It's never been as crucial before for potential sellers to put themselves in their potential buyer's shoes to understand their challenges and needs.
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.
