Rethinking LinkedIn: Beyond traditional social media

By Anders Björklund

Rethinking LinkedIn: Beyond traditional social media

LinkedIn stands out as a unique platform. Although commonly perceived as just another social media site, it offers a distinct blend of networking, learning, and professional growth opportunities. But does it fit into the standard definition of social media?

Social media is usually defined as a digital space designed for social interactions, sharing personal experiences, and engaging in informal discussions.

However, LinkedIn diverges significantly from this trajectory. It's a hybrid space that seamlessly combines aspects of professional networking, career development, and industry insights.

What sets LinkedIn apart?

The essence of LinkedIn lies in its professional orientation. Unlike typical social media platforms, it's a business-focused environment where professionals validate their skills, research, interact, and forge connections with individuals and B2B companies. This emphasis on professional identity, rather than personal life sharing, elevates LinkedIn beyond the usual boundaries of social media.

The core of LinkedIn

At its heart, LinkedIn is still about connecting people. It's a platform for finding opportunities, forming business partnerships, and exchanging industry knowledge. While the interactions may be more formal than those on traditional social media platforms, the core element of social engagement persists—social interaction, albeit in a more structured and professional context.

Redefining social media in the professional realm

The real question isn't whether LinkedIn falls under the social media category but how it redefines social media professionally. LinkedIn is a testament to the dynamic nature of connections, relationships, and professional interactions in a modern world where the lines between work and personal life are increasingly blurred.

As professionals navigating this interconnected world, embracing this evolution is crucial. LinkedIn provides an invaluable platform for enhancing our business acumen, expanding our networks, and connecting with like-minded individuals. By leveraging LinkedIn's unique blend of professional and social elements, we can redefine the boundaries of our professional lives in the digital age.

Need help navigating LinkedIn's landscape? Book a meeting with me, and we'll get you on the right track.


Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about how to think about onlinification and digitalisation in B2B.
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