Why generative AI is important

By Anders Björklund

Why generative AI is important

Artificial intelligence has made significant strides in recent years, particularly in generative AI. Generative AI is making algorithms that can create new and original content, like images, music, and text. Because of this, the technology has many possible uses, from making art to improving health care.

However, the challenge for many companies and individuals is knowing where and how to get started with generative AI. In this article, I will guide you on why it is important to lean into generative AI and provide a beginner's guide to help you get started.

Why is generative AI important?

Generative AI could change many industries by developing new ideas, products, and services. For instance, in the healthcare industry, generative AI can be used to predict the spread of diseases or to develop new treatments based on genetic data. In the same way, generative AI can help artists make new music by analysing existing compositions and creating new ones based on the artist's style and tastes.

Additionally, generative AI can be used to create more personalised customer experiences. For example, e-commerce companies can use generative AI to suggest products to customers based on what they've bought and looked at.

One of the most significant benefits of generative AI is its ability to help us understand the world around us. We can learn more about complicated systems and processes by getting new data and insights. 

This can help us make more informed decisions and develop more effective strategies.

Challenges in getting started with generative AI

While generative AI has immense potential, it can take time to get started with this technology. One of the biggest challenges is finding the right tools and resources to help you get started. However, many programming languages and frameworks, like Python, TensorFlow, and PyTorch, can be used to make generative AI apps.

Another challenge is understanding the different types of generative AI models, such as GANs (Generative Adversarial Networks), VAEs (Variational Autoencoders), and RNNs (Recurrent Neural Networks). Each model has strengths and weaknesses, and choosing the right one for your application can be challenging.

Lastly, finding datasets suitable for generative AI applications can be challenging. Generative AI models require a large amount of data to train well, and finding high-quality datasets can take time and effort.

Beginner's Guide to Generative AI

To help you start with generative AI, we have created a beginner's guide you can download as a PowerPoint presentation. This guide will provide a basic understanding of generative AI, its applications, and practical tips for getting started with this technology.

The guide will cover the following topics:

  • AI techniques
  • Application examples
  • Tooltips

Download the guide



Generative AI has a huge potential to change many industries and give businesses and people new opportunities. However, getting started with this technology can be challenging. By using the beginner's guide we have provided, you can gain a basic understanding of generative AI and the tools and resources you need to get started. We encourage you to lean into generative AI and explore this technology's vast potential.

Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about how to think about onlinification and digitalisation in B2B.
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