Thoughts, facts, and knowledge
Customer satisfaction
Customer Performance Indicators (CPIs) can help you identify your customers' problem and solve it.
Inbound
Here are the most read blog articles on The Onlinification Blog of the first half of 2020!
How to define CPI, and how to distinguish and connect CPIs to KPIs?
Digital transformation
Will we finally keep accelerating the positive trend with digitalisation and will the actual transformation finally be up to speed?
Branding
Branding is vital for building brand values. By properly branding, the way your company and offerings are perceived will support your business goals.
Business strategy
We explain why you need four slides as the foundation of your business strategy. Download the three suggested templates to use for your business strategy.
I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us.
One effect of everything ongoing is that 2020 will turn out to be the year when onlinification and digitalisation happen.
CRM
In this article, I'm going to define and clarify what companies need to know about lifecycle stages, and explain how you should think about your leads.
Most find it hard to give an answer. Branding and customer satisfaction go hand in hand - so work on your branding and make the question easy to answer.
I have created 'Online and digital definitions'. It is about the importance of talking about the same things when it comes to online and digital is crucial
Your company's tone of voice must reflect your brand to succeed online. You need to align how you express yourself online with offline communication.
Effective personalisation is crucial to succeeding in modern relations online. And this is common sense and not at all easy to deliver upon.
Content creation
Google alone answers over four billion search queries every day. Here can you read about how to create knowledge content.
What is a digital strategy and get the presentation in which you will find a classification of six types of digital strategies.
