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    Amazon's vision statement

    By Anders Björklund

    Amazon's vision statement
    Jun 5, 2014| 3 min

    It's always interesting to read and think through companies' vision statements. One of my favourite vision statements is Amazon's.

    "Our vision is to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices."

    For me, it tells you exactly what Amazon wants to create and will sell 360 degrees of what people need in life, in private and at work. And it's simple, short, easy to remember and direct.

    Amazon's mission statement is:

    "To serve consumers through online and physical stores and focus on selection, price, and convenience."

    Amazon's vision statement extends its mission "to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices."

    Amazon's core values

    Amazon's core values align with its vision and mission statements. Amazon has plenty of values to support in attaining its objectives. However, in the book "The Everything Store: Jeff Bezos and the Age of Amazon," there are six core values outlined:

    • Customer Obsession 
    • Bias for Action
    • Ownership
    • Frugality
    • Innovation, and 
    • High bar for talent

    I understand why Amazon are good at using data about me and using it subtly; they have a vision and a mission that drives them in the right direction!

    Other articles about Amazon on The Onlinification Hub:

    Is Amazon your competitor or your partner?

    What does Amazon know?

    Amazon vs Alibaba

    And a pod episode on The Onlinification Pod:

    Is Amazon your competitor or your partner?

    And a news article in The Bulletin:

    Welcome to Sweden Amazon

    If you want to evolve your brand and vision, please contact us.

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    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
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