The Onlinification Hub

Discover the power of a genuine "thank you" in business. Gratitude can enhance connections and elevate your strategies in both online and offline interactions.

Discover the importance of aligning your B2B marketing efforts with your target company's financial year to improve timing, relevance, and effectiveness in your outreach.

Learn how to break free from the 'marketing quicksand' and stand out from your competitors with seven actionable tips in this insightful blog article.

This blog post lists some benefits of using a KPI dashboard and how it can help make better business decisions.

Will marketing start using blockchain to build more trusted relationships?

Learn why experimenting is so important and how to develop a culture of experimentation.

Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.

Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done.

This article guides you through the most-important metrics for understanding your pipeline, commercial strategy, and overall business performance.

The first half-year at a new company can make or break a CCO. Here's our main tips for achieving success quickly and laying a foundation for the future.

Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.

In this article, I present my view on how you could overcome operational silos. 

Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.

I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us.

This post shows how customer-centric thinking can be the differentiator between no job offers or landing your dream job.