Thoughts, facts, and knowledge
Business strategy
Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.
In this article, I present my view on how you could overcome operational silos.
Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.
Doing business remotely can feel daunting and challenging. We try to give you clarity and simplicity to succeed in doing business remotely.
What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? Here's my thoughts.
We explain why you need four slides as the foundation of your business strategy. Download the three suggested templates to use for your business strategy.
I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us.
This post shows how customer-centric thinking can be the differentiator between no job offers or landing your dream job.
What is a digital strategy and get the presentation in which you will find a classification of six types of digital strategies.
Brand loyalty is most crucial for all B2B-companies. I have created a PowerPoint with some effective ways to build brand loyalty.
With the year 2020 around the corner, it's time for you to begin thinking about and planning for your business success in the year ahead.
Many companies have access to data but don't know how much, how to use it or what to do with it. Your management team have to decide about this possibility
Companies are increasingly competing based on customer experiences, but few know what it's like to be a customer. Is it time to get to know your customers?
By truly understanding customer's needs, expectations and behaviour, most companies can become disruptive in almost any market.
Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'