Thoughts, facts, and knowledge
Business strategy
What is a digital strategy and get the presentation in which you will find a classification of six types of digital strategies.
Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'
Here you’ll find a summary of the ten most common bits of advice regarding obtaining an online and digital mindset. Including a PDF that you can download.
Do you still have separate marketing, sales and aftersales departments? Is your customers experience of your company consistent?
Learn how to get started with Trello and Kanban project management with your team.
SEO
There are some simple things you can do to make your text rank better in the SERPs. Here is a checklist with 17 of them.
If your company still use company-centric USPs, it is high time to bring in the outside perspective and start using UBRs!
Virtual meetings are already the norm for most organisations, and part of everyday business, but few of us have adapted our skills to truly master them.
Find out how to get organised by using Kanban in projects. Get started in 5 minutes.
Learn how to follow up on your Facebook- and Instagram ads in HubSpot with the extended ads add-on feature.
If your company could only focus on one primary challenge in 2017 and beyond, focus on creating effortless simplicity for me. What and why is that?
Conversion
Thoughts about digital transformation and innovation from Professor Philip Kotler and Christian von Koenigsegg recent symposium: Welcome to the future!
Is there a need for change in marketing? Hans Oskar suggests that development in society requires re-thinking of strategies in companies.
Connect your Google AdWords account to HubSpot!
What is the age of social products and how is it transforming the basis of what competitive advantage is?