Creating content for online is a broad task, regardless of whether you are writing a blog post or some copy for your site. Only the optimisation part is overwhelming to a lot of authors. However, there are some simple things that you can do to make your pages perform better. Here are 17 of them.
Compelling content will be found, read and shared. The two checklists below consist of questions that will help you improve your content.
Things to check before publishing:
Have you decided on what persona you are creating this content?
Have you thought about if this information is helpful to your persona, i.e., meeting her needs and/or challenges?
Have you thought about what keywords or phrases your persona would use when searching for this information, related indirectly or directly to your topic? TIP: Look for ideas in Google Autocomplete.