Thoughts, facts, and knowledge
SEO
Stay updated on major SEO changes, AI advancements in search, and innovative keyword research techniques in our May 2025 SEO Outlook. Discover actionable insights and tips.
Zooma SEO Outlook
Voice search's growing importance in SEO. Statistics on voice searches are presented in this article. Make your website more visible with voice search.
Are you serious about your SEO efforts? Then you should build an in-house SEO team instead of hiring an agency. Check out our article on SEO team structure
Learn more about Google updates and what questions Google asks. To help you create more relevant content, download my free guide.
A look at the latest reports and articles outlining the most important ranking factors to consider when working with search engine optimization.
Instead of offering yet another analysis of recent Search Engine Optimization (SEO) data, we've looked at the past to see what to learn for the future.
There are some simple things you can do to make your text rank better in the SERPs. Here is a checklist with 17 of them.
What to focus on when deciding keywords today – and 3 research tools to use! A quick overview of the latest trend and the best tools.
Conversion
Learn to increase your click through rates from the SERP and social shares.
Is it possible to create content that persuades us to read? The short answer is yes. And the keys are reviled in this post.
Have you ever heard of the ‘filter bubble’? In this blog post we'll shortly explain the concept, and why it’s important to be aware of it.
How do you decide which offsite touch point to use? For example how do you decide whether YouTube or Vimeo is the right place to host video content?
The two main reasons why you need a LikedIn Company Page.
It’s time for companies and organisations to start understanding how and how fast we make decisons and that we are visual by nature.