The B2B Enablement Hub

Welcome to the July edition of Zooma's SEO Outlook. While Google hasn't released any official algorithm updates since March, the SEO landscape is shifting, especially with the growing influence of AI in search.

Welcome to the May edition of my SEO Outlook. In this update, I'll discuss the most essential search-related changes over the past month, explain how AI is reshaping search behaviours, and share a practical method I've used for smarter keyword and topic research.

The search environment is always changing, but recently, we've seen a couple of larger shifts that have created some noticeable difference in Google's search results. In this article, I'll explain some of the main ones and guide you on how to design your content to keep getting found on search.

As usual, a lot of the changes are designed to benefit Google's users and serve them with information that is helpful and relevant. Marketers and SEO people are good at finding tricks and taking advantage of technology like AI to get a temporary performance boost on search, and these changes are Google's way of closing the loopholes and making life harder for dishonest online publishers. Fortunately, content creators who invest time and resources in high-quality, useful content that focuses on solving problems and answering questions don't have anything to worry about!

Let's start by taking a look at a significant recent change to Google's algorithm.

In recent years, the use of voice-activated devices has skyrocketed, and voice search has become a popular way for people to find information online. As a result, optimizing your website for voice search is now more important than ever.

Voice search offers a unique opportunity for businesses and website owners to reach a wider audience, and by following the right strategies, you can improve the visibility of your website and drive more traffic to your site. In this article, I will explore the importance of voice search optimisation and provide tips and best practices for optimizing your website for voice search.

SEO is a crucial part of your marketing mix. It makes your website more visible, which means more traffic and more opportunities to convert prospects into customers. If you are serious about your SEO efforts, you might want to build your in-house SEO team instead of hiring an agency. In this article, I'll briefly go through a suggested SEO team structure, and the skills that each member of the team should have.

In the quest for visibility on Google's first page, you're likely aware of the significance of staying informed about the latest Google core updates. Perhaps your colleagues have already alerted you about the recent 'September core update' and its potential impact on your page rankings. However, it's crucial to delve deeper into how Google evaluates content. What constitutes a Google core update, and how does it influence your content's performance in search results? Let's embark on a journey of understanding!

Every year there are new reports and articles published outlining the most important ranking factors to consider when working with search engine optimization. We've looked at the latest ones and summarised what we believe to be right in 2018.

A lot can be said (and has been said!) about Search Engine Optimisation, so instead of offering yet another analysis of recent data, this time we take a look at the past to see what there is to learn for the future.

Creating content for online is a broad task, regardless of whether you are writing a blog post or some copy for your site. Only the optimisation part is overwhelming to a lot of authors. However, there are some simple things that you can do to make your pages perform better. Here are 17 of them.

We all want to have proper knowledge about our audience before we produce our online content. Understanding which keywords resonate with our personas, and which keywords rank high in search engines, is an important part of that. However, things tend to get complicated when search engines keep shifting their recommendations on what to focus on regarding keyword optimisation. Nevertheless, I will try to give you an overview of the latest trends and the best tools to use. 

This is the third post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s increase your click through rate in the search engine result pages and from your social share previews.

Have you ever heard of the ‘filter bubble’? In this blog post we’ll shortly explain the concept, and why it’s important to be aware of it when decision makers google content from your brand. Or to put it another way; have someone ever come to you for an explanation as to why they can’t find stuff from your brand anywhere ‘despite all the efforts’?

A common question we get is how to make choices between "sister" offsite touch points online. For example how do you decide whether YouTube or Vimeo is the right place to host video content? In this post we’ll cover a few of the tricks you can apply as well as some of the concrete things you should think about! 

It’s time for companies and organisations to start understanding how and how fast we make decisions. As human beings we are visually oriented by nature.

We google 4 million search queries every minute and 90 percent of all data has been created in the last two years. And the increase of visual data is exploding.