In the quest for visibility on Google's first page, you're likely aware of the significance of staying informed about the latest Google core updates. Perhaps your colleagues have already alerted you about the recent 'September core update' and its potential impact on your page rankings. However, it's crucial to delve deeper into how Google evaluates content. What constitutes a Google core update, and how does it influence your content's performance in search results? Let's embark on a journey of understanding!
It's a phrase that has started to evoke trepidation within marketing departments. An email lands in their inboxes, or their agency includes a 'Google core update' on the meeting agenda. Suddenly, a sharp intake of breath ensues, swiftly followed by a hurriedly arranged phone call, with the initial questions being, 'What will be the repercussions?' and 'What can we do to address this?' However, I firmly believe that you should perceive Google core updates as an opportunity to refocus on how you fulfil your content strategy and ensure the production of engaging top-quality content.
A tweet from Google Search Liaison from 24 September 2019
A fundamental principle that guides my content creation approach is the emphasis on creating content that resonates with 'real people.' In today's digital landscape, where many individuals focus on tailoring content for algorithms, producing content with genuine human appeal is even more crucial than any Google core update.
But what precisely do Google updates entail, and how do regular updates differ from core updates? Let's take a step back and simplify things. Simply put, Google's primary objective is to provide search results that meet user needs. Like any company, Google continuously strives to enhance its service. It achieves this by making minor adjustments to its search results daily through regular updates. While most businesses may not notice day-to-day variations, these updates gradually refine Google's search results.
Core updates, on the other hand, possess distinct characteristics. These updates represent significant alterations that Google introduces to its search algorithms several times a year. They primarily focus on how Google evaluates content and its relevance to search queries. Consequently, the impact of a core update is often observable in the rankings of websites and pages. It's crucial to remember that as some pages experience a decline in rankings, others may witness an ascent.
After a core update, it's best for you to collaborate with your agency to self-assess your website's performance. However, it's even more vital to adopt a broader perspective and evaluate the engagement and relevance of your content rather than attempting to speculate on Google's preferences. Keep in mind that Google assesses how users interact with your content and the relevance of your pages to their needs.
It is essential to question whether your content holds relevance for users, as opposed to solely catering to Google's requirements..
To assist you in crafting top-notch content, Google has compiled a series of questions. You can use these questions to self-assess and determine whether your content offers quality and value. Here are the questions provided:
One effective method to enhance your comprehension of search results and produce quality content is to review Google's Quality Rater Guidelines. Google engages over 10,000 individuals worldwide to gain insights into the functionality of their search results and core changes.
By familiarising yourself with how Google trains raters to assess content quality, you will gain valuable knowledge on what constitutes good content. This, in turn, should lead to better, more relevant content creation. Consequently, you can expect improved search rankings and reduced fluctuations when Google introduces core updates.
To help you craft more relevant content, I've prepared a complimentary guide titled 'What to Do After a Google Core Update and Advice on Enhancing Content Relevance.' This guide encompasses the following:
Download my Google Core Update Content Guide!