SEO is a crucial part of your marketing mix. It makes your website more visible, which means more traffic and more opportunities to convert prospects into customers. If you are serious about your SEO efforts, you might want to build your in-house SEO team instead of hiring an agency. In this article, I'll briefly go through a suggested SEO team structure, and the skills that each member of the team should have.
In today's online environment, a well-functioning SEO team of should have the following combination of people and skills:
Maybe a designer isn't the first position you think of when planning the composition of an SEO team. 10 years ago, an SEO team was probably more weighted towards individuals with more technical skills and people who can produce high volumes of content. But that has changed since then.
As I've already mentioned, the user experience of the content you create is of utmost importance for SEO today. If no one wants to read your content because it's not appealing, it doesn't matter how much time and effort you put into creating these great texts. Because if no one wants to consume your content, you're probably not going to be successful on Google either.
And that's why the designer plays a very significant role in the SEO team of today. Some modern and successful SEO agencies even have SEO teams where 75% of the members are designers.
If you use HubSpot CMS, you can scan your whole site at the click of a button and detect the SEO issues that are holding you back. With this package, we'll fix them all. Click below to find out more and get a quote.
Depending on your SEO goals, there may also be room for a dedicated link builder on your team. This person specialises in building valuable links from other websites to the content published on your website.
Links are still essential in SEO, and to appear at the top of Google for competitive keywords, the site needs a specific authority primarily created through inbound links.
A link builder should be able to set up link-building strategies that suit your site. This person needs to be creative and have good negotiation skills. These qualities help when searching for and contacting websites of interest.
The job also involves ongoing monitoring and follow-up of new, existing and lost links. And since a particular volume of wrong links can actually "hurt" a website's ranking on Google, they also need to be on top of this.
If you're currently in the process of building an SEO team, or if you think your company will need one in future, I hope this article has been useful - if you've got any questions or if you'd like to talk about this topic further, feel free to book a meeting with me and we can have a discussion.
Otherwise, make sure to subscribe to The Onlinification Hub so that you don't miss out when we publish articles like this in future.