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Daniel Falk

Daniel Falk was Zooma's HubSpot configuration specialist and in-house SEO expert from 2021 to 2025. With over 20 years' experience in web development, SEO and online marketing, he used his extensive all-round online knowledge to optimize our customers' online presences and content for optimal performance on search.

SEO Outlook – July 2025

SEO

SEO Outlook – July 2025

Explore the latest in SEO for July 2025, AI-driven changes, declining featured snippets, and new Google guidelines for optimising AI search visibility.

SEO Outlook – May 2025

SEO

SEO Outlook – May 2025

Stay updated on major SEO changes, AI advancements in search, and innovative keyword research techniques in our May 2025 SEO Outlook. Discover actionable insights and tips.

What's new in SEO in November 2023?

SEO

What's new in SEO in November 2023?

Zooma SEO Outlook

Has AI made Microsoft Bing a search engine to be reckoned with?

AI

Has AI made Microsoft Bing a search engine to be reckoned with?

Explore AI-integrated Bing's impact on search trends, traffic shifts, and Microsoft's strategies to challenge Google's dominance.

How do I optimise my site for voice search?

SEO

How do I optimise my site for voice search?

Voice search's growing importance in SEO. Statistics on voice searches are presented in this article. Make your website more visible with voice search.

How to create an effective SEO team structure for your business

SEO

How to create an effective SEO team structure for your business

Are you serious about your SEO efforts? Then you should build an in-house SEO team instead of hiring an agency. Check out our article on SEO team structure

Why is Google rewriting the title tags of my website?

Why is Google rewriting the title tags of my website?

Google's change aims to improve user experience - but if you want full control over your content, there's some measures you can take to stop them.

Email marketing statistics and trends in 2021

Email marketing

Email marketing statistics and trends in 2021

If you want to know how your email marketing statistics are performing in comparison to your competitors, we have the benchmarks you need.