The B2B Enablement Hub

Welcome to the July edition of Zooma's SEO Outlook. While Google hasn't released any official algorithm updates since March, the SEO landscape is shifting, especially with the growing influence of AI in search.

Welcome to the May edition of my SEO Outlook. In this update, I'll discuss the most essential search-related changes over the past month, explain how AI is reshaping search behaviours, and share a practical method I've used for smarter keyword and topic research.

The search environment is always changing, but recently, we've seen a couple of larger shifts that have created some noticeable difference in Google's search results. In this article, I'll explain some of the main ones and guide you on how to design your content to keep getting found on search.

As usual, a lot of the changes are designed to benefit Google's users and serve them with information that is helpful and relevant. Marketers and SEO people are good at finding tricks and taking advantage of technology like AI to get a temporary performance boost on search, and these changes are Google's way of closing the loopholes and making life harder for dishonest online publishers. Fortunately, content creators who invest time and resources in high-quality, useful content that focuses on solving problems and answering questions don't have anything to worry about!

Let's start by taking a look at a significant recent change to Google's algorithm.

It's now been about two months since Microsoft launched the new version of the Bing search engine that integrates technology from OpenAI. Initially, Microsoft got a lot of publicity around this, partly because people realised through the use of ChatGPT the benefits it can provide when paired with a search engine, but also because Microsoft was in this case ahead of Google in demonstrating a new technology that can change the rules of the game when it comes to searching and consuming information online.

In recent years, the use of voice-activated devices has skyrocketed, and voice search has become a popular way for people to find information online. As a result, optimizing your website for voice search is now more important than ever.

Voice search offers a unique opportunity for businesses and website owners to reach a wider audience, and by following the right strategies, you can improve the visibility of your website and drive more traffic to your site. In this article, I will explore the importance of voice search optimisation and provide tips and best practices for optimizing your website for voice search.

SEO is a crucial part of your marketing mix. It makes your website more visible, which means more traffic and more opportunities to convert prospects into customers. If you are serious about your SEO efforts, you might want to build your in-house SEO team instead of hiring an agency. In this article, I'll briefly go through a suggested SEO team structure, and the skills that each member of the team should have.

Google is always making changes to their search engine results pages, or SERPs, but a recent change surprised website owners - they discovered that Google was rewriting or completely replacing the titles of their pages in search results. The change is meant to improve user experience, but if you want full control over your content, there's a few things you can do to keep your titles intact.

You probably already know that email marketing is effective. But how do your efforts benchmark towards the global figures? And how do your email marketing efforts perform compared to other businesses in the same industry?