You probably already know that email marketing is effective. But how do your efforts benchmark towards the global figures? And how do your email marketing efforts perform compared to other businesses in the same industry?
What's the current state of email as a form of communication?
Open rate and click rate are two crucial KPIs in email marketing.
Email opening rate per year
Email open rates by hour
For both desktop and mobile devices, the subject line and preheader text are essential to the subscriber when deciding whether to open the email and engaging with the content. It is crucial to put effort into testing and optimising these parts thoroughly.
Email click to conversion rate by year
If you're interested in finding out more about email marketing and how your company can make use of it, make sure to take a look at our in-depth guide to email marketing. You can also get our downloadable guide with email marketing tips below. Enjoy!