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    The brain processes visual data "60,000" times faster...

    By Anders Björklund

    The brain processes visual data
    Apr 10, 2015| 3 min

    It’s time for companies and organisations to start understanding how and how fast we make decisions. As human beings we are visually oriented by nature.

    We google 4 million search queries every minute and 90 percent of all data has been created in the last two years. And the increase of visual data is exploding.

    Here are some mindblowing stats on what happens online in 1 minute:

    • Email users send 204,000,000 messages
    • Blog writers post 1400 new blog posts
    • Facebook users share 2,460,000 pieces of content
    • Twitter users tweet 277,000 times
    • Whats App users share 347,222 photos
    • Instagram users post 216,000 new photos
    • Yelp users post 26,380 reviews
    • Vine users share 8,333 videos
    • Pinterest users pin 3,472 images
    • Youtube users upload 72 hours of new video

    The average attention span is 2,8-8 seconds and visual data and content works because the human brain processes visual information such as images much faster than text, and 90 percent of information transmitted to the brain is visual. The brain identifies images seen for as little as 13 milliseconds. 

    So again, it’s time for companies and organisations to start understanding how and how fast we make decisons and that we are visual by nature.

    10-good-places-for-free-images-resized.jpg

    Not convinced yet?

    • Content with visuals/videos attracts 3x more inbound links
    • Photos, pictures, and videos get over 100% more engagement
    • Viewers spend 100% more time on pages with visual content
    • Visuals get 94% more views than text-based information

    And, there is absolutely now proof that the "60, 000 times faster..." is more than an expression. The important part is that it processes visual data faster!

    Do you want to know more?

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    Source: Zooma Analytics
    #seo #content creation
    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
    SEO
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