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    The ten commandments of online and digital

    By Anders Björklund

    The ten commandments of online and digital
    Mar 9, 2018| 2 min

    The other week I had lunch with one of Zooma’s friends, and she asked me to create the ten commandments of online and digital. She needed it for an internal workshop on their sales and marketing. Below, you’ll find the ten most common advice regarding obtaining an online and digital mindset, including a PDF that you can download and keep as a constant reminder.

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    The ten commandments of online and digital:

    1. You shall always presume that online and digital are the most critical focus for you and your company.
    2. You shall only conceive of, produce and offer products and solutions based on looking from the outside—from their perspective.
    3. You shall be genuinely interested in how it is to be them and understand their expectations, habits, behaviour and needs.
    4. You shall realise that peoples’ expectations and behaviour have changed and already affects your company.
    5. You shall treat them exactly like they want to be treated.
    6. You shall provide effortless simplicity to them. 
    7. You shall always be personal and relevant.
    8. You shall provide unrestricted accessibility.
    9. You shall be present and active as an individual and company.
    10. You shall make sure that online and digital becomes a natural way of working for you and your company.

    Feel free to download the PDF with the ‘The ten commandments of online and digital.

    Download the ten commandments

    The article was updated on June 2, 2022
    #business strategy
    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
    Business strategy
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