In August 2012 medium.com, the blogging platform, was opened. It is created by the creators of Twitter and Blogger. Medium is featuring categorized medium-length blogs.
It’s filled with high quality and interesting articles grouped in topics and it allows collaboration with and by other contributors prior to publishing, commenting for the author’s eyes only.
Medium is a minimalistic, clean and the banner top rignt telling how long it takes to read the article is magic. I am certain that this guidance will be a prerequiste from readers point of view and a standard online shortly.