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How often do you get a "Thank you" from the brands and companies that you purchase from and interact with? And how often do you get impressed by the way companies and suppliers treat you?
Try to create a list with the moments of truth that has impressed you as a customer.
A while ago, some of us started making screenshots as soon as we were impressed by how a brand treated and interacted with us! We suggest that you begin to do the same. You will be amazed and surprised by how seldom it happens and how little it takes to impress you.
We do believe that this will be good to use as best practice and inspiration, and also hope for you to do the same.