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    What brands impress you?

    By Anders Björklund

    What brands impress you?
    May 22, 2014| 1 min

    How often do you get a "Thank you" from the brands and companies that you purchase from and interact with? And how often do you get impressed by the way companies and suppliers treat you?

    Try to create a list with the moments of truth that has impressed you as a customer.

    A while ago, some of us started making screenshots as soon as we were impressed by how a brand treated and interacted with us! We suggest that you begin to do the same. You will be amazed and surprised by how seldom it happens and how little it takes to impress you.

    We do believe that this will be good to use as best practice and inspiration, and also hope for you to do the same.

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    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
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