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Anders Björklund

Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about how to think about onlinification and digitalisation in B2B.

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How to prepare your data for ABM

ABM

How to prepare your data for ABM

You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.

Social media

The best time to post on LinkedIn

When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.

What is digital sales transformation?

Digital transformation

What is digital sales transformation?

Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.

Email marketing: Becoming data-driven

Marketing automation

Email marketing: Becoming data-driven

The purpose of the article is to inspire you to increase your usage of email marketing.

Digital transformation: Best practices

Digital transformation: Best practices

I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.

Business Strategy: How to become a customer-centric company

Business strategy

Business Strategy: How to become a customer-centric company

Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.

Customer Performance Indicators, the value

Customer satisfaction

Customer Performance Indicators, the value

Customer Performance Indicators (CPIs) can help you identify your customers' problem and solve it.

The most read blog articles - Halfway through 2020

Inbound

The most read blog articles - Halfway through 2020

Here are the most read blog articles on The Onlinification Blog of the first half of 2020!

Understanding customer satisfaction: The role of CPIs

Customer satisfaction

Understanding customer satisfaction: The role of CPIs

How to define CPI, and how to distinguish and connect CPIs to KPIs?

Business strategy: Practice vs best practice

Business strategy

Business strategy: Practice vs best practice

I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us.

Download a PDF to understand digital definitions

Download a PDF to understand digital definitions

I have created 'Online and digital definitions'. It is about the importance of talking about the same things when it comes to online and digital is crucial

Customer satisfaction

Which brand treats you exactly like you want to be treated?

In this article, you will find advice and examples on how to impress customers.

What is digitisation, digitalisation and digital transformation?

Digitalisation

What is digitisation, digitalisation and digital transformation?

In this post, I try to help you to understand the difference between digitisation, digitalisation, digital transformation and digital readiness.

Do you still use pen and paper?

Digital transformation

Do you still use pen and paper?

In 2001 I decided to go 100% digital, and I throw away pen and paper. This post will explain why I did it.

Customer satisfaction

Do you publish your NPS-scores?

Advantages of making your NPS-scores public. Also, download the guide to increase your survey response rate.