Thoughts, facts, and knowledge
Inbound
Here are the most read blog articles on The Onlinification Blog of the first half of 2020!
Customer satisfaction
How to define CPI, and how to distinguish and connect CPIs to KPIs?
Branding
Branding is vital for building brand values. By properly branding, the way your company and offerings are perceived will support your business goals.
Business strategy
I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us.
I have created 'Online and digital definitions'. It is about the importance of talking about the same things when it comes to online and digital is crucial
Effective personalisation is crucial to succeeding in modern relations online. And this is common sense and not at all easy to deliver upon.
What is a digital strategy and get the presentation in which you will find a classification of six types of digital strategies.
In this article, you will find advice and examples on how to impress customers.
I hope B2B companies make sure to increase thoughtfully integrated opportunities for their prospects and customers to have conversations with their experts
With the year 2020 around the corner, it's time for you to begin thinking about and planning for your business success in the year ahead.
Digitalisation
In this post, I try to help you to understand the difference between digitisation, digitalisation, digital transformation and digital readiness.
Anders explains what he thinks about omnichannel and why he doesn't want to use this expression.
Digital transformation
Whatever you are about to do involving online and digital, it must be fully aligned with your business strategy and your main company objectives.
In 2001 I decided to go 100% digital, and I throw away pen and paper. This post will explain why I did it.
Advantages of making your NPS-scores public. Also, download the guide to increase your survey response rate.
