Thoughts, facts, and knowledge
ABM
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
Branding
Competition in the marketplace has never been tougher, and you need an effective brand to get noticed. Here's some advice for how to go about building one.
Social media
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
Customer satisfaction
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Digital transformation
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
Marketing automation
The purpose of the article is to inspire you to increase your usage of email marketing.
Learn what account-based marketing and inbound is and what they have in common and download the account planning template.
Change and transformation are slow. Learn how to start being fast.
Business strategy
In this article, I present my view on how you could overcome operational silos.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.
In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.
Doing business remotely can feel daunting and challenging. We try to give you clarity and simplicity to succeed in doing business remotely.
Content creation
Here are the most downloaded content offers on The Onlinification Blog of the first half of 2020.