Thoughts, facts, and knowledge
Sales enablement
Sales enablement - is it a must-have, or just a good-to-have for your sales team?
Customer satisfaction
Keep it simple!
Social media
CEOs need to get started using online and digital as a core part of their work - if you're a CEO, find out how to do it in this article.
Content creation
Many companies have plenty of content - but it's often the case that it's not used so much by sales reps. Find out how you can fix this in this article.
Digital transformation
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
Are you simply waiting for corona to end and things to go back to how they were? If so, you need to change your expectations.
ABM
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
Branding
Competition in the marketplace has never been tougher, and you need an effective brand to get noticed. Here's some advice for how to go about building one.
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
Marketing automation
The purpose of the article is to inspire you to increase your usage of email marketing.
Learn what account-based marketing and inbound is and what they have in common and download the account planning template.
Change and transformation are slow. Learn how to start being fast.