Thoughts, facts, and knowledge
Marketing
If you're looking to improve your B2B marketing, it's a good start to stick to these basic rules.
The pandemic changed digital sales dramatically - so how should your sales team adapt?
Digital sales
What's the best way for a sales team to generate leads in 2021? As always, relevance is key.
Sales enablement
Sales enablement - is it a must-have, or just a good-to-have for your sales team?
Customer satisfaction
Keep it simple!
Social media
CEOs need to get started using online and digital as a core part of their work - if you're a CEO, find out how to do it in this article.
Content creation
Many companies have plenty of content - but it's often the case that it's not used so much by sales reps. Find out how you can fix this in this article.
Digital transformation
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
Are you simply waiting for corona to end and things to go back to how they were? If so, you need to change your expectations.
ABM
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
Branding
Competition in the marketplace has never been tougher, and you need an effective brand to get noticed. Here's some advice for how to go about building one.
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
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