Thoughts, facts, and knowledge
Digital outlook
Most companies claim to prioritise digitalisation, especially in sales and marketing. However, very little has happened - so what's the solution?
Social selling is a vital tool for succeeding in the modern marketplace. But too many sales reps focus on the selling side, and forget the social.
Content creation
Many B2B companies fail in their efforts to get non-marketing staff to create content. In this article, I'll explain how to succeed.
Branding
What makes your brand excited? Or scared? If you don't have an answer, it's time to start creating your brand personality.
Sales enablement
It's often a challenge to achieve long-term success with sales enablement. By following these best practices, you can at least lay a good foundation.
Digital transformation
To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take.
Marketing
If you're looking to improve your B2B marketing, it's a good start to stick to these basic rules.
The pandemic changed digital sales dramatically - so how should your sales team adapt?
Digital sales
What's the best way for a sales team to generate leads in 2021? As always, relevance is key.
Sales enablement - is it a must-have, or just a good-to-have for your sales team?
Customer satisfaction
Keep it simple!
Social media
CEOs need to get started using online and digital as a core part of their work - if you're a CEO, find out how to do it in this article.
Many companies have plenty of content - but it's often the case that it's not used so much by sales reps. Find out how you can fix this in this article.
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
Are you simply waiting for corona to end and things to go back to how they were? If so, you need to change your expectations.
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