Thoughts, facts, and knowledge
ABM
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
Social media
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
Digital transformation
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
Marketing automation
The purpose of the article is to inspire you to increase your usage of email marketing.
Business strategy
In this article, I present my view on how you could overcome operational silos.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.
Customer satisfaction
Customer Performance Indicators (CPIs) can help you identify your customers' problem and solve it.
Inbound
Here are the most read blog articles on The Onlinification Blog of the first half of 2020!
How to define CPI, and how to distinguish and connect CPIs to KPIs?
I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us.
I have created 'Online and digital definitions'. It is about the importance of talking about the same things when it comes to online and digital is crucial
What is a digital strategy and get the presentation in which you will find a classification of six types of digital strategies.
In this article, you will find advice and examples on how to impress customers.
Digitalisation
In this post, I try to help you to understand the difference between digitisation, digitalisation, digital transformation and digital readiness.
