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    What is digitisation, digitalisation and digital transformation?

    By Anders Björklund

    What is digitisation, digitalisation and digital transformation?
    Dec 5, 2019| 2 min

    Sometimes it's not very clear to know what is what with all these buzzwords. Below I try to clarify the difference between digitisation, digitalisation, digital transformation and digital readiness.

    Digitisation

    Digitisation means the conversion of existing products, services, processes or any other analogue format into a digital format. The benefits of digitisation are significant: efficiency, operational excellence, predictability and cost-cutting.

    Digitisation doesn't affect the underlying business model; it merely creates a near-perfect copy of its analogue counterpart that can be stored, processed, and transmitted at near-zero marginal costs.

    Digitalisation

    Digitalisation is the reimagination of business models, industries and societies based on new capabilities that digital technology and culture makes available to us. Digitalisation is a fertile ground for innovation and growth; the impact of which can be disruptive.

    Examples of companies at the forefront of digitalisation are Amazon, Facebook, Alibaba, Google etc.

    Digital transformation

    Digital transformation is the process of building the capability to explore, experiment and exploit new opportunities made available by advancements in digital technology.


    Many companies have started their digital transformation programmes, usually focusing on helping them to adopt digital practices, processes, technologies, culture and business models.

    These programmes are usually spurred on by the ambition to enable companies to increase efficiencies and profit through digitisation of their existing business. And additionally, to identify new opportunities for growth and competitive advantage through digitalisation.

    Digital readiness

    Digital readiness is the level of readiness among employees of a company that is undergoing a digital transformation.​

    Digital readiness is the ease with which employees and organisations can transition to digitised workflows, using software and other technology. The goal is to streamline the way business is done, and customers are served.​

    It's essential for companies to proactively train employees to undertake the digital transformation, for their personal as well as professional growth.

    I have compiled this article in a PowerPoint presentation. Feel free to download.

    Download the presentation

    Want to know more? Through our digitalisation guide: what, why, when and how to use it you'll find much more to read!
    #digitalisation
    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
    Digitalisation
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