Thoughts, facts, and knowledge
Discover why the few B2B companies that have come far with onlinification and digitalisation use online and digital as a natural part of their work.
In his article, I'll explain why you need a content governance framework, a set of rules, and the tools required to ensure the quality of your content.
Learn how to get a smooth process in your projects.
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
2022 is going to be full of challenges for B2B companies. Here's some of Anders' main thoughts on what they'll be, and how your company can deal with them.
To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take.
Apple's privacy updates have big implications for online marketers. Find out what they mean, and how you can adapt to continue reaching your audience.
The pandemic changed digital sales dramatically - so how should your sales team adapt?
What is digital readiness, and how can your company achieve it? That's what we discussed in a pod episode - which we've summarised here. Enjoy!
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
I have created 'Online and digital definitions'. It is about the importance of talking about the same things when it comes to online and digital is crucial
Get the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and other trends and statistics that are interesting.
Every digital transformation strategy needs to solve and overcome the biggest barriers to digitalisation. Download this PDF to learn how.