Thoughts, facts, and knowledge
Content creation
To increase effectiveness of content over time, you need to use content authority.
Digital sales
Can we now say welcome to a modern world supporting the new B2B buying?
CRM
It doesn't matter how big your company is - you should have a CRM data strategy. Here are some tips on how to create one and what to think about.
Digital outlook
If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.
What do modern buyers look for in sellers? And does your sales team make the grade?
Branding
It's difficult to describe what makes up a brand identity, but everyone knows a good one when they see it. Get some tips on how to create one for yourself.
All B2B sales managers know that sales transformation must happen. Why do some sales transformations initiatives fails and some succeed?
2022 is going to be full of challenges for B2B companies. Here's some of Anders' main thoughts on what they'll be, and how your company can deal with them.
Sales enablement
Your company probably has plenty of salespeople, but few sales enablers. Here's how to run an effective sales enablement implementation in your sales team.
Social selling is a vital tool for succeeding in the modern marketplace. But too many sales reps focus on the selling side, and forget the social.
It's often a challenge to achieve long-term success with sales enablement. By following these best practices, you can at least lay a good foundation.
What's the best way for a sales team to generate leads in 2021? As always, relevance is key.
Sales enablement - is it a must-have, or just a good-to-have for your sales team?
Customer satisfaction
Keep it simple!
Digital transformation
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
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