Thoughts, facts, and knowledge
2022 is going to be full of challenges for B2B companies. Here's some of Anders' main thoughts on what they'll be, and how your company can deal with them.
Sales enablement
Your company probably has plenty of salespeople, but few sales enablers. Here's how to run an effective sales enablement implementation in your sales team.
Social selling is a vital tool for succeeding in the modern marketplace. But too many sales reps focus on the selling side, and forget the social.
It's often a challenge to achieve long-term success with sales enablement. By following these best practices, you can at least lay a good foundation.
Digital transformation
To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take.
Digital sales
What's the best way for a sales team to generate leads in 2021? As always, relevance is key.
Sales enablement - is it a must-have, or just a good-to-have for your sales team?
Customer satisfaction
Keep it simple!
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
ABM
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
Social media
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
Marketing automation
The purpose of the article is to inspire you to increase your usage of email marketing.
Business strategy
In this article, I present my view on how you could overcome operational silos.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
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