Thoughts, facts, and knowledge
Content creation
Do you realise why many B2B companies are entering the editorial space? Do you understand that they will win?
Customer journey
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies?
Sales enablement
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
Customer satisfaction
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
CRM
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Learn how to create LinkedIn articles and what the benefits are.
Business strategy
Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.
Digital transformation
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Digital sales
Explore the levels of sales transformation and how to achieve organisational sales transformation.
To increase effectiveness of content over time, you need to use content authority.
Can we now say welcome to a modern world supporting the new B2B buying?
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