Thoughts, facts, and knowledge
Digital outlook
If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.
Social media
In an increasingly digital and remote marketplace, your online presence is more important than ever - so here's how to optimise your LinkedIn profile.
Digital sales
What do modern buyers look for in sellers? And does your sales team make the grade?
A strong LinkedIn network is a fantastic asset for any sales rep - but there's a right and a wrong way to build one. In this article, Anders explains more.
Change is a natural part of life for any sales organisation that wants to stay modern, but it can also be stressful - follow these tips to make it easier.
Branding
It's difficult to describe what makes up a brand identity, but everyone knows a good one when they see it. Get some tips on how to create one for yourself.
All B2B sales managers know that sales transformation must happen. Why do some sales transformations initiatives fails and some succeed?
2022 is going to be full of challenges for B2B companies. Here's some of Anders' main thoughts on what they'll be, and how your company can deal with them.
Sales enablement
Your company probably has plenty of salespeople, but few sales enablers. Here's how to run an effective sales enablement implementation in your sales team.
Most companies claim to prioritise digitalisation, especially in sales and marketing. However, very little has happened - so what's the solution?
Social selling is a vital tool for succeeding in the modern marketplace. But too many sales reps focus on the selling side, and forget the social.
Content creation
Many B2B companies fail in their efforts to get non-marketing staff to create content. In this article, I'll explain how to succeed.
What makes your brand excited? Or scared? If you don't have an answer, it's time to start creating your brand personality.
It's often a challenge to achieve long-term success with sales enablement. By following these best practices, you can at least lay a good foundation.
Digital transformation
To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take.
