Thoughts, facts, and knowledge
Customer satisfaction
Most potential buyers say salespeople are not trustworthy. You need to prove them wrong. The bigger the deal, the more trust it takes.
Digital transformation
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Digital sales
Explore the levels of sales transformation and how to achieve organisational sales transformation.
Keeping active customers happy is one thing - but how do you re-engage with customers and prospects that have fallen off your radar? Anders has some tips.
Business strategy
Big data is an immense field of opportunities for companies. Insights from big data can identify and solve problems within your organisation.
The technology evolution to serve unique B2B needs is accelerating, and the market will accelerate right alongside it.
Content creation
To increase effectiveness of content over time, you need to use content authority.
Buyer's journey content is vital - many companies are great at creating content for the journey's start, but not the later stages. Here's how to to fix it.
Can we now say welcome to a modern world supporting the new B2B buying?
Inbound sales are the critical foundation of a modern sales team approach because as the buying process changes, your sales approach needs to transform.
Written content is not as powerful as it used to be, you need to prioritise the quality for it to continue to perform.
CRM
It doesn't matter how big your company is - you should have a CRM data strategy. Here are some tips on how to create one and what to think about.
Digital outlook
If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.
Social media
In an increasingly digital and remote marketplace, your online presence is more important than ever - so here's how to optimise your LinkedIn profile.
What do modern buyers look for in sellers? And does your sales team make the grade?
.jpg?width=800&name=zooma-meeting%20(3).jpg)
.jpg?width=800&name=Zooma-video-recording%20(6).jpg)
