Thoughts, facts, and knowledge
HubSpot
In this article, I explore and explain how you could gear the power of your data and turn your CRM into a valuable and revenue-generating machine.
Branding
Lately, I've been thinking about the best superpower for a brand. But I realised there's already a way to get those results - with a solid brand strategy.
Content creation
This article describes four critical focus areas you must be aware of to ensure you create relevant social content and give the best possible experience.
CRM
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Learn how to create LinkedIn articles and what the benefits are.
Business strategy
Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.
It's never been as crucial before for potential sellers to put themselves in their potential buyer's shoes to understand their challenges and needs.
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.
Customer satisfaction
Most potential buyers say salespeople are not trustworthy. You need to prove them wrong. The bigger the deal, the more trust it takes.
Digital transformation
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Digital sales
Explore the levels of sales transformation and how to achieve organisational sales transformation.
Keeping active customers happy is one thing - but how do you re-engage with customers and prospects that have fallen off your radar? Anders has some tips.
Big data is an immense field of opportunities for companies. Insights from big data can identify and solve problems within your organisation.
The technology evolution to serve unique B2B needs is accelerating, and the market will accelerate right alongside it.