Thoughts, facts, and knowledge
Business strategy
Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
CRM
Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.
Digital transformation
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Digital sales
Explore the levels of sales transformation and how to achieve organisational sales transformation.
Content creation
To increase effectiveness of content over time, you need to use content authority.
Can we now say welcome to a modern world supporting the new B2B buying?
It doesn't matter how big your company is - you should have a CRM data strategy. Here are some tips on how to create one and what to think about.
Digital outlook
If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.
What do modern buyers look for in sellers? And does your sales team make the grade?
Branding
It's difficult to describe what makes up a brand identity, but everyone knows a good one when they see it. Get some tips on how to create one for yourself.
All B2B sales managers know that sales transformation must happen. Why do some sales transformations initiatives fails and some succeed?
2022 is going to be full of challenges for B2B companies. Here's some of Anders' main thoughts on what they'll be, and how your company can deal with them.
Sales enablement
Your company probably has plenty of salespeople, but few sales enablers. Here's how to run an effective sales enablement implementation in your sales team.
Social selling is a vital tool for succeeding in the modern marketplace. But too many sales reps focus on the selling side, and forget the social.
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