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    What is an online lurker?

    By Anders Björklund

    What is an online lurker?
    Jan 5, 2015| 1 min

    You might have heard of the term "lurker" before, but are not sure what it means. So, what is an online lurker? Read more to find out if you are one!

    What is an online lurker?

    According to Wikipedia the definition of an online lurker is: "In Internet culture, a lurker is typically a member of an online community who observes, but does not actively participate". In other words, online lurkers simply consume content and do not actively participate. 

    Most people are lurkers

    Most people actually lurks online; they are happy to be consuming content without actively participating, interacting and  responding. They search, view and read and account for the majority of online users. 

    Lurkers can be more valuable

    The lurkers can be as valuable or more valuable than those who participate actively. Lurkers are just as likely to get in touch with you as the one's that are active. 

    When and where are you a lurker? When and where are you actively participating?

    Tell me more!
    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
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