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    John F. Kennedy's vision was an objective

    By Anders Björklund

    John F. Kennedy's vision was an objective
    Jun 3, 2014| 1 min

    I often hear people exemplifying the best vision they know through John F Kennedy's "Man on the moon speech". But is that a vision? 

    I am confident that the purpose was to show the world that the USA was the leading superpower and to inspire the nation he worked for. The quote is:

    "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth."

    JFK, Man on the moon speech, Joint session of congress May 25, 1961

     I believe that what President John F. Kennedy refers to is an objective. 

    What do you think – is John F Kennedy's quote a vision or an objective?
    #business strategy
    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
    Business strategy
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