The Onlinification Hub

For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?

Keep it simple!

Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.

Customer Performance Indicators (CPIs) can help you identify your customers' problem and solve it.

How to define CPI, and how to distinguish and connect CPIs to KPIs?

In this article, you will find advice and examples on how to impress customers.

The way we communicate with each other has changed. Find out in this article why chatbots are important and how they work.

Take part of the Zoomer's reflections from INBOUND19 and watch the video on how to create a great buying experience with HubSpot.

Advantages of making ​your NPS-scores public. Also, download the guide to increase ​your survey response rate.

Get an insight into what NPS is, and how you can use it to measure customer satisfaction.

Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'

A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what buyers hate the most.

Pokémon GO is an excellent example of customer experience. Read about five learnings about increasing the customer experience and inbound.

NPS is a metric for assessing loyalty for a company's brand, products or services. It also correlates with business growth and trustworthiness.