Thoughts, facts, and knowledge
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
Most potential buyers say salespeople are not trustworthy. You need to prove them wrong. The bigger the deal, the more trust it takes.
Keeping active customers happy is one thing - but how do you re-engage with customers and prospects that have fallen off your radar? Anders has some tips.
Keep it simple!
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.
In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.
Customer Performance Indicators (CPIs) can help you identify your customers' problem and solve it.
How to define CPI, and how to distinguish and connect CPIs to KPIs?
Why is customer satisfaction so important, and what are the key reasons you should prioritise it?
In this article, you will find advice and examples on how to impress customers.
I hope B2B companies make sure to increase thoughtfully integrated opportunities for their prospects and customers to have conversations with their experts
The way we communicate with each other has changed. Find out in this article why chatbots are important and how they work.
Take part of the Zoomer's reflections from INBOUND19 and watch the video on how to create a great buying experience with HubSpot.