As Zooma celebrates its 24th anniversary on April 10, 2025, it's a moment to reflect on our journey and express heartfelt gratitude to everyone who has been an integral part of our story, including our customers, colleagues, families, and friends.
We founded Zooma at the turn of the millennium and emerged from the understanding that online and digital technologies would profoundly change how and where people behave and interact. Over the past 24 years, we've dedicated ourselves to guiding companies through the evolving online and digital landscape, helping them adapt to people's changing behaviours and expectations. With some colleagues and customers, we have worked together for 20+ years.
The landscape keeps evolving, and our curiosity and commitment grow stronger yearly.
Core values and principles
Our mission has always been to enlighten and guide our customers in achieving relevance and effortless simplicity using online and digital means. Steered by our core values—proactive, dedicated, and knowledgeable—we've explored possibilities, led by example, optimised results, and delivered impactful solutions.
24 learnings from 24 years
Since 2001, we've partnered with ambitious companies to navigate, adapt to, and lead through change. While we seldom look back, we're making an exception today.
Here are 24 things we've learnt (sometimes the hard way) in 24 years of building Zooma:
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Relevance is everything. If your offering doesn't feel relevant, it won't matter how well it's packaged.
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Listening comes before advising. Always start by understanding.
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Consistency builds trust—internally and externally.
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True onlinification and digitalisation take time—and the decision makers must understand and lean in.
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'Treat everyone like you want to be treated' isn't just a motto—it's a method.
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Sharing your knowledge openly creates stronger relationships.
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Digital transformation must involve people, not just tech.
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Curiosity is a superpower—especially in B2B.
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Simplicity is complex—but always worth striving for.
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Work with customers who want to become self-reliant.
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Content and communication without purpose are just noise.
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There's no replacement for well-structured, fact-based decision-making.
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It’s OK to say no. It's often necessary.
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All meaningful success comes from collaboration.
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Start small, prove value, and scale.
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Your internal culture shapes your external impact.
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There's no silver bullet—only continuous improvement.
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Being proactive beats being reactive every time.
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You don't need to do more. You need to do what matters.
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Not everything that can be measured matters.
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A good process beats spontaneous brilliance in the long run.
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Celebrate small wins—but stay focused on progress.
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The future belongs to those who keep learning.
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Change is constant—and so is our commitment.
Looking ahead
Our vision remains clear as we look to the future: to help our customers become self-reliant and confident in their digital endeavours.
The digital landscape will continue to evolve, and we are committed to growing with it, ensuring we provide the guidance and solutions our clients need to thrive.
A sincere thank you
Thank you to every colleague, customer, friend, and family member for your trust, challenges, ideas, and partnership. You've helped shape Zooma into what it is today.
Here's to the next chapter—guided by curiosity, relevance, and shared progress. As we celebrate this birthday, we do so with deep appreciation and excitement for what is ahead. We are confident that we will overcome any challenges and achieve even greater success in the future.
Anders Björklund
Founder & CEO
