The B2B Enablement Pod

For most people in Zooma's hometown of Gothenburg, Stadsmissionen is a familiar institution. For over 70 years, they've worked to help the city's most vulnerable with emergency help and long-term support - whether they're dealing with homelessness, mental illness, addiction, domestic violence poverty or social exclusion.

Webinars are nothing new in the world of online communication, but they're still unfamiliar territory for a lot of B2B companies. In this episode of The Onlinification Pod, I spoke to Bryan van Anrooij, head of marketing at WebinarGeek, to talk about why more companies should add webinars to their content mix.

In this week's episode of The Onlinification Pod, I spoke to Sarah Britz, CEO and editor-in-chief of Faktum, Sweden's biggest street newspaper. During our discussion, we spoke about Faktum's business model, the role the paper plays in the lives of the people who sell it, and the challenges of selling a print product in an online world.

In this week's episode of The Onlinification Pod, I had the chance to find out everything about Womengineer - an innovative organisation that is working to make a genuine difference in how leading tech and engineering companies work. If you think the engineering profession needs a more even gender balance, take a listen to find out more about Womengineer and how you can get involved.

Having an effective CRM system can give a huge boost to any sales and marketing team, and when the right processes are in place, it can actually drive business. However, for too many B2B companies, the CRM system simply takes up a lot of time and gives very little back. One company that has managed to get things right is Automata, and I spoke to their CRM and Data Manager, Jack Warren, to find out how they do it.

In this episode of The Onlinification Pod, we're continuing our series of getting to know the Zoomers. This week, it's Marko's turn.

This week on the pod, I was joined by Josefine Kinnvall, Zooma's current intern. She's got plenty of podcast experience after creating The Internship Pod, but this time, she's on the other end of the microphone.

Lots of B2B marketers know the feeling - you've just finished the copy and design of a brand-new landing page for your latest campaign or product. You're ready to go! But hold on a second - you need to wait for the translations first. Cue a lot of email threads with your international colleagues, chasing them about their progress, or endless back-and-forths with a translation agency that doesn't know your industry.

I invited our SEO expert Daniel Falk to discuss search-friendly content and the 80/20 rule in this episode. Many businesses that regularly publish online find that around 80% of the traffic to their knowledge hubs comes from only 20% of the content.

This week, Anders guested The Onlinification Pod to talk about what he thinks companies should prioritise and focus on in the coming months. We also discussed what lessons B2B companies have (or in many cases, haven't) learned from the last two years of the pandemic.

In this week's pod, I invited Martin Ray to talk more about revenue operations, or RevOps. You've probably seen this term thrown about on lots of marketing sites, but what does it mean for your company? Hopefully, this episode will give you some answers.