The B2B Enablement Hub

In 2014, I published an article titled 'Is marketing harder today?' on the Onlinification Hub. At that time, digital transformation was accelerating, and marketers were grappling with the complexities of emerging channels, shifting buyer behaviours, and the need for greater alignment between marketing and sales.

Gathering your key metrics in an up-to-date place makes it easier for anyone to make well-founded decisions. This blog post lists some of the benefits of using a KPI dashboard and how it can help make your business better.

In May 2018 the new EU data privacy act called the General Data Privacy Regulation (GDPR) is coming into force. The purpose of the legislation is to have an impact on how organisations obtain, store, manage or process personal data of EU citizens. In this post, we will provide some fundamental information and links to sources talking about the GDPR and its consequences that we have found useful, and hopefully you will too. (Note that this post is not to be considered legal advice.)

The world is changing quickly and technology is constantly improving and challenging our usual behaviours and ways of communicating. For marketers, it could sometimes feel impossible to keep up with the trends and constantly tailor the marketing initiatives to match the current environment. 

Do you keep up with the changes and have the up-to-date knowledge required to succeed as a digital marketer?

If you have people in your images when marketing your products, solutions or services — do remember that you need to have written consent from them. In this post I will explain briefly about the laws of using images in advertising and marketing communication. 

Live-tweeting at events has become a popular way to engage with audiences and expand your reach. Whether you're attending internal kick-offs, seminars, tradeshows, panels, keynotes, or conferences, incorporating live tweeting can benefit both you and your company. In this article, we'll provide you with valuable tips and best practices to enhance your live-tweeting experience and make the most out of your event participation.

Do you feel that newfound knowledge is like an extra dose of oxygen? Knowledge and inspiration can come from different sources like blog posts, seminars, books etc. If you aspire for knowledge but are lacking time, podcast is the perfect format. It allows you to listen while doing other things at the same time. Personally I love podcast for the inspiration and entertainment they give and I would like to share a few of my favourite podcasts.