Thoughts, facts, and knowledge
Business strategy
Learn how to break free from the 'marketing quicksand' and stand out from your competitors with seven actionable tips in this insightful blog article.
Marketing
Learn why merging sales, aftersales, and marketing is crucial for B2B companies to enhance customer experience and drive efficiency. Explore real-world examples and benefits of integration.
LinkedIn
LinkedIn is more than just a social media site. If you're not active on LinkedIn as a professional, you're missing out.
Update your LinkedIn profile and enhance your personal branding. Discover features and tips to elevate your profile and showcase your skills.
Digital transformation
Digital transformation isn't just about updating your technology suite - it requires a bigger shift in the entire organisation's mindset.
Social media
Enhance your commenting approach on LinkedIn with some straightforward steps
When used properly, LinkedIn Sales Navigator can boost your whole sales operation. In this article, I share my tips for using it successfully.
5 must-read books for business leaders to thrive in the digital age. Get advice about digital transformation, platform models, and the future of work.
AI
Generative AI is making algorithms that can create new and original content. It's important to lean in and understand the fundamentals of how it works.
LinkedIn is a powerful tool for B2B decision-makers. By creating an engaging profile you can position yourself as a credible expert in your industry.
Overcome challenges in modernising B2B sales, marketing and service in the digital age. Learn tips and embrace the benefits of a digital transformation.
Discover why the few B2B companies that have come far with onlinification and digitalisation use online and digital as a natural part of their work.
Customer satisfaction
It's challenging to be a B2B sales rep; to manage expectations, competition and ensure you have time to meet the needs of everyone in your sales pipeline.
If you're not using LinkedIn as a salesperson, you're missing out on a major opportunity to connect with your potential customers.
Content creation
Do you realise why many B2B companies are entering the editorial space? Do you understand that they will win?