Thoughts, facts, and knowledge
Overcome challenges in modernising B2B sales, marketing and service in the digital age. Learn tips and embrace the benefits of a digital transformation.
Discover why the few B2B companies that have come far with onlinification and digitalisation use online and digital as a natural part of their work.
It's challenging to be a B2B sales rep; to manage expectations, competition and ensure you have time to meet the needs of everyone in your sales pipeline.
If you're not using LinkedIn as a salesperson, you're missing out on a major opportunity to connect with your potential customers.
Do you realise why many B2B companies are entering the editorial space? Do you understand that they will win?
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies?
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
Learn more about what digital marketing and digital marketing strategy framework are and what the key to a successful digital marketing plan is.
Prospect research is essential. To help you out, we've compiled a list of some of the best places to research buyers before interacting or conversing.
In this article, I explore and explain how you could gear the power of your data and turn your CRM into a valuable and revenue-generating machine.
Lately, I've been thinking about the best superpower for a brand. But I realised there's already a way to get those results - with a solid brand strategy.
This article describes four critical focus areas you must be aware of to ensure you create relevant social content and give the best possible experience.
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.