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Thoughts, facts, and knowledge
Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.
It's never been as crucial before for potential sellers to put themselves in their potential buyer's shoes to understand their challenges and needs.
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.
Most potential buyers say salespeople are not trustworthy. You need to prove them wrong. The bigger the deal, the more trust it takes.
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Explore the levels of sales transformation and how to achieve organisational sales transformation.
Keeping active customers happy is one thing - but how do you re-engage with customers and prospects that have fallen off your radar? Anders has some tips.
Big data is an immense field of opportunities for companies. Insights from big data can identify and solve problems within your organisation.
The technology evolution to serve unique B2B needs is accelerating, and the market will accelerate right alongside it.
To increase effectiveness of content over time, you need to use content authority.
Buyer's journey content is vital - many companies are great at creating content for the journey's start, but not the later stages. Here's how to to fix it.
Can we now say welcome to a modern world supporting the new B2B buying?
Inbound sales are the critical foundation of a modern sales team approach because as the buying process changes, your sales approach needs to transform.
Written content is not as powerful as it used to be, you need to prioritise the quality for it to continue to perform.