Thoughts, facts, and knowledge
Social media
Enhance your commenting approach on LinkedIn with some straightforward steps
When used properly, LinkedIn Sales Navigator can boost your whole sales operation. In this article, I share my tips for using it successfully.
Digital transformation
5 must-read books for business leaders to thrive in the digital age. Get advice about digital transformation, platform models, and the future of work.
AI
Generative AI is making algorithms that can create new and original content. It's important to lean in and understand the fundamentals of how it works.
Business strategy
LinkedIn is a powerful tool for B2B decision-makers. By creating an engaging profile you can position yourself as a credible expert in your industry.
Overcome challenges in modernising B2B sales, marketing and service in the digital age. Learn tips and embrace the benefits of a digital transformation.
Discover why the few B2B companies that have come far with onlinification and digitalisation use online and digital as a natural part of their work.
Customer satisfaction
It's challenging to be a B2B sales rep; to manage expectations, competition and ensure you have time to meet the needs of everyone in your sales pipeline.
If you're not using LinkedIn as a salesperson, you're missing out on a major opportunity to connect with your potential customers.
Content creation
Do you realise why many B2B companies are entering the editorial space? Do you understand that they will win?
Customer journey
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies?
Sales enablement
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
Learn more about what digital marketing and digital marketing strategy framework are and what the key to a successful digital marketing plan is.
