Thoughts, facts, and knowledge
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?
These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.
Decision-makers typically look at cost and usability when choosing automation tools - here's what they should also consider.
We've compiled some data that answers the main questions B2B companies have around marketing automation statistics.
If you're considering investing in HubSpot CRM, read our guide first to find out what it has to offer.
How does HubSpot match up against its competitors when it comes to email marketing tools? Get an overview in this article.
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
In this article we show you 3 different reasons why marketing automation is important and how it can improve your day-to-day activities.
In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.
This post highlights what I believe are the two key takeaways from INBOUND19. Enjoy!
Get the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and other trends and statistics that are interesting.
A look at the latest reports and articles outlining the most important ranking factors to consider when working with search engine optimization.