Thoughts, facts, and knowledge

The Onlinification Hub

Stellan Björnesjö

Online Strategist at Zooma since 2012. 15+ years of experience as a manager, business developer and specialist within online and e-commerce.

Connect on LinkedIn

Marketing automation

What is marketing automation?

In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.

Marketing automation

Sales and marketing automation: How to successfully integrate them

This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.

Marketing automation

Marketing automation and CRM: The difference, and do you need both?

A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?

Marketing automation

How to implement marketing automation software

These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.

CRM

HubSpot CRM: Pros and cons

If you're considering investing in HubSpot CRM, read our guide first to find out what it has to offer.

Marketing automation

The best B2B marketing automation platforms

Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.

Marketing automation

B2B marketing automation: Best practices

Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.

Inbound

Gated content: The gated vs ungated debate

This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.

Marketing automation

Why is marketing automation important?

In this article we show you 3 different reasons why marketing automation is important and how it can improve your day-to-day activities.

A brief digital outlook - what's buzzing and what does it mean?

Get the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and other trends and statistics that are interesting.

SEO

The 4 most important SEO ranking factors according to industry studies

A look at the latest reports and articles outlining the most important ranking factors to consider when working with search engine optimization.

SEO

A brief history of Search Engine Optimization (SEO)

Instead of offering yet another analysis of recent Search Engine Optimization (SEO) data, we've looked at the past to see what to learn for the future.

What mobile apps do 18–34 year olds’ use the most?

Want to know what apps made the top 10 list of ‘most essential’ apps and which is on top? Then let's get to it!

Marketing

Resources for those that want to know more about GDPR

In May 2018 the new EU data privacy legislation called the General Data Privacy Regulation (GDPR) is coming into force. What do you need to know?

Customer satisfaction

What are B2B buyers’ biggest turnoffs?

A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what buyers hate the most.