The Onlinification Hub

Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.

Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.

It doesn't matter how big your company is - you should have a CRM data strategy. Here are some tips on how to create one and what to think about.

Good customer relationship management can create huge new possibilities for B2B companies - here are a few examples from companies who have succeeded.

CRM is essential for a competitive sales process - in this article, we share some of the main benefits we've discovered through our CRM work.

If you're considering investing in HubSpot CRM, read our guide first to find out what it has to offer.

CRM doesn't just mean software - it's also a whole way of thinking that can help your business serve customers better.

I'm sure you've all heard the terms and acronyms: Leads, MQLs and Opportunities. In this article, I'm going to define and clarify what companies need to know about lifecycle stages. And I've included a downloadable PDF, where I define each stage for you.

Have you reached a tipping point in the number of contacts and quality of your leads in your contact database? Time to clean! Here's how it works.

HubSpot announced two new important product updates for 2015; an integrated CRM system and the redesign of Signals into a new product called Sidekick.

I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.