The B2B Enablement Hub

Over the years, I've seen many CRMs gradually become outdated databases. One day, you'll realise they hold a lot of contacts that lead nowhere. I understand that data cleaning may not seem glamorous, but it is vital. It's an important reset to keep your CRM functional in the long term; in this article, I'll explain why and how to do it. 

In too many CRM evaluations and advice, the same priorities keep showing up on the shortlist: "It must be easy to use, cost-effective, and flexible to fit our sales process." The first two make sense. Flexibility – that’s where many B2B organisations go wrong.

In a B2B (business-to-business) company, your CRM (customer relationship management) system or tool should be more than a digital Rolodex. When used correctly, it's a strategic asset that fuels sales, marketing, and customer success.

Are you eager to dive into the world of HubSpot's integrations but need more depth when it comes to the technical side? Fear not! We're here to bridge the gap between the complexities of integration and your expertise as a digital marketer. By the end of this article, you'll be equipped with the knowledge you need to discuss integrations with your tech team effectively and outline the proper requirements.

As the scope of targeted online advertising narrows, marketing heads must persuade consumers to share their data willingly. Additionally, they must efficiently acquire and manage this first-party data.

I am tired of the hype surrounding big data. And I don't understand why B2B companies and their decision-makers are so stressed and talk so much about it when they do not even have their small data in order. 

Every B2B company has data. It can be customer data, their purchases, or engagement with your offering — no matter your business type. And as your business evolves or scales, your data will grow. So the ability to manage a vast amount of data points is crucial to your company's success. 

Googling “HubSpot CRM” returns about 26.2 million hits, so there certainly is no lack of opinion around HubSpot as a CRM. However, few of these opinions are ours. Therefore, in this article, we want to provide a quick overview and advice on how you should be thinking and what you can expect when opting for HubSpot CRM.