Thoughts, facts, and knowledge
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
Drip campaigns and Lead nurturing are both excellent tactics, but they become truly great when combined.
A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?
These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.
Decision-makers typically look at cost and usability when choosing automation tools - here's what they should also consider.
Marketing automation is a fantastic tool to increase the size of your digital footprint - find out why you should get started in this article.
We've compiled some data that answers the main questions B2B companies have around marketing automation statistics.
In this article, you'll find some examples of simple, high-impact marketing automation flows that you can set up in less than 30 minutes.
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.
The purpose of the article is to inspire you to increase your usage of email marketing.
In this article we show you 3 different reasons why marketing automation is important and how it can improve your day-to-day activities.
In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.
How your online precense can give you more leads by combining systems for web content management and marketing automation.
Learn what a Marketing Automation Systems is, how it works and what to look for when you select one.