Thoughts, facts, and knowledge
Business strategy
If your company could only focus on one primary challenge in 2017 and beyond, focus on creating effortless simplicity for me. What and why is that?
Digital design
A while ago I read an interesting article on the concept of ‘user memory design.’ In this short blog piece I will condense what I learned into a summary.
Conversion
More and more frequently we are asked about A/B-testing. People wonder what it is and why, when and how shall it shall be used.
What constitues a great CTA? (short for Call-To-Action) We go through some of the principles and look at examples based on real-world data.
HubSpot
Here are 5 steps to help you build an internal name nomenclature with good examples and provide a template.
What is the age of social products and how is it transforming the basis of what competitive advantage is?
Ecommerce
There is both a philosofical conviction and statistical proof, so read this article and be inspired to unleash your online business.
Reporting & Analytics
In marketing and sales today realise the need to make educated decisions based on data, one thing ultimately determines success: A metric-driven culture.
SEO
Have you ever heard of the ‘filter bubble’? In this blog post we'll shortly explain the concept, and why it’s important to be aware of it.
Social media
LinkedIn can be a great source for business intelligence and help picture the size of your competition by simply performing a few searches.
How do you decide which offsite touch point to use? For example how do you decide whether YouTube or Vimeo is the right place to host video content?
How should you organise your ecommerce team around the Inbound methodology, what typical roles are needed and what skills are necessary?
Lot´s of people are speculating in where Google is going next. If you are among the curious watch this.
In April 2014 Amazon launched Amazon Dash, an ambitious attempt at reinventing ecommerce grocery shopping by combining hardware, software and mobile.
Branding
A while ago a car manufacturer launched an automotive advertising campaign that got my attention. I still don't own a car from them. Why?
