Thoughts, facts, and knowledge
Reporting & Analytics
In marketing and sales today realise the need to make educated decisions based on data, one thing ultimately determines success: A metric-driven culture.
SEO
Have you ever heard of the ‘filter bubble’? In this blog post we'll shortly explain the concept, and why it’s important to be aware of it.
Social media
LinkedIn can be a great source for business intelligence and help picture the size of your competition by simply performing a few searches.
How do you decide which offsite touch point to use? For example how do you decide whether YouTube or Vimeo is the right place to host video content?
Ecommerce
How should you organise your ecommerce team around the Inbound methodology, what typical roles are needed and what skills are necessary?
A few years ago we decided to explain inbound marketing in short. Now it's time again, but this time it's about how it enhances ecommerce!
Lot´s of people are speculating in where Google is going next. If you are among the curious watch this.
A question on the radar for many companies in the past year has been how to get user consent for using cookies on their respective .com/.xx's?
In April 2014 Amazon launched Amazon Dash, an ambitious attempt at reinventing ecommerce grocery shopping by combining hardware, software and mobile.
Inbound
HubSpot co-founders Brian Halligan and Dharmesh Shah share their vision for inbound marketing and sales in their keynote presentation at INBOUND 2014.
CRM
HubSpot announced two new important product updates for 2015; an integrated CRM system and the redesign of Signals into a new product called Sidekick.
Find out what read more buttons are and why blogs should have them.
Did you ever stop from buying something online because it was too difficult to return? One brand is reinventing the ecommerce return experience.
Branding
A while ago a car manufacturer launched an automotive advertising campaign that got my attention. I still don't own a car from them. Why?
Continuing upon a series we started last year, and we're sharing with you some of the resources we're bookmarking between members of the Zooma team.
.png?width=800&name=Zooma-strategy%20(1).png)
