The Bulletin

Stellan and I are heading to Boston for UNBOUND, HubSpot’s annual event, formerly known as INBOUND. At UNBOUND 2026, we’ll focus on three questions relevant to B2B companies: where HubSpot is heading, what is actually working in AI search, and how AI is changing B2B selling and growth.

At the end of April, we conducted Zooma's Net Promoter Score (NPS) survey for H1 2026. We conduct our biannual employee survey to better understand how our team experiences life at Zooma. The result? An internal NPS of +89.

In Gothenburg, not everyone has the same conditions. There are families and individuals who struggle to make ends meet, and for many of them, Göteborgs Stadsmission is an important part of everyday life.

A sincere thank you to everyone who contributed to our latest Net Promoter Score (NPS) survey. Your time, feedback, and openness are invaluable to us. We are proud to share that we have reached an NPS of +93, our strongest result to date.

Today—April 10—Zooma turns 25. That’s a strange sentence to write. This statement isn’t to imply that 25 years isn’t a noteworthy achievement. It is. The work itself has never felt stale or burdensome. Or heavy. Or routine. What’s even stranger, and perhaps more telling, is this: it has never felt like “I have to go to work.”

Easter is one of those times of the year when something shifts—quietly. The pace softens. Conversations slow down. And, for a moment, there's a bit more space than usual. Space to look up. To think. There is a space where we can simply exist without needing to move on to the next task.

The results of our 2025 team health survey confirm that investing in how our teams work together delivers measurable progress. In this article, we share why and what happened when we treated team health as a strategic priority rather than a side topic. How a simple survey, repeated one year later, revealed measurable gains in trust, collaboration, and sustainable performance – and what we changed in practice to get there.

A tremendous thank you to everyone who shared feedback in our latest Net Promoter Score (NPS) survey. We achieved an NPS of +89, our strongest result ever.

We've just wrapped up our annual customer Net Promoter Score (NPS) survey, and we're proud to share that Zooma achieved a score of +72 for the first half of 2025.

As Zooma celebrates its 24th anniversary on April 10, 2025, it's a moment to reflect on our journey and express heartfelt gratitude to everyone who has been an integral part of our story, including our customers, colleagues, families, and friends.

A strong, healthy team is the backbone of any successful organisation. But how do we know if you're doing well? That's the question we recently asked ourselves, which led us to conduct a team health survey inspired by McKinsey's go, teams: When teams get healthier, the whole organisation Benefits. This initiative aimed to help us assess key factors influencing our team dynamics, productivity, and, ultimately, the success of our business.

This year, we're continuing our support for Naturskyddsföreningen – the Swedish Society for Nature Conservation.

In Gothenburg, far too many families live in poverty. We want to be a part of changing that — which is why we're continuing to support Göteborgs Stadsmission in 2024.

This week, we're saying hello to the newest member of the Zooma team — Sheila Ghamkhar.

Last week, we said farewell to Jesper Björkman, project manager and online specialist, who has left Zooma for new opportunities elsewhere.