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    We're supporting Naturskyddsföreningen in 2024

    We're supporting Naturskyddsföreningen in 2024
    Mar 6, 2024 | 2 min

    This year, we're continuing our support for Naturskyddsföreningen – the Swedish Society for Nature Conservation.

    web-button_2024Preventing the worst effects of climate change is essential, but so is boosting biodiversity, supporting sustainable agriculture and preserving fragile ecosystems. Naturskyddsföreningen works tirelessly with all these things, organising members and pressuring decision-makers to act more sustainably. 

    Here's just a few examples of the environmental victories Naturskyddsföreningen won during 2023, with the help of the people and companies that support them: 

    • Over 10,000 people took part in clothes-swap day in April 2023, with 40,000 pieces of clothing finding a new home – saving 50,500 m³ of water that would have been consumed if these clothes were bought new.
    • Local and regional groups worked in projects to restore 30 hectares of wetlands across Sweden – equivalent to the area of 60 football pitches.
    • Naturskyddsföreningen worked with other groups to establish a new 40 km² nature reserve in Jokkmokk, in Swedish Lapland.

    We're looking forward to another year as supporters of Naturskyddsföreningen. If your company isn't involved yet, it's time to start! Find out how to support them and get more information by visiting their website.
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    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
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