Thoughts, facts, and knowledge
Business strategy
Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'
Here you’ll find a summary of the ten most common bits of advice regarding obtaining an online and digital mindset. Including a PDF that you can download.
Do you still have separate marketing, sales and aftersales departments? Is your customers experience of your company consistent?
If your company still use company-centric USPs, it is high time to bring in the outside perspective and start using UBRs!
Social selling means using offsite communities to find, connect with, understand, and interact with prospects. Are you using it?
Digital transformation
Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.
By the year 2032, my son will reach the legal age for driving—but with autonomous cars, will he need a driving license?
Social media
Learn about the top 6 social media sites in 2016 on the Chinese market.
Branding
In this ‘onlinified’ world, digital impressions last forever. Are you treating your online identity with the care it deserves?
Customer satisfaction
NPS is a metric for assessing loyalty for a company's brand, products or services. It also correlates with business growth and trustworthiness.
Content creation
How shall I think when I want to tweet from an event? Here are some tips on how you could think and do.
Business blogging
Generally, lot's of people do not know, or misunderstand, what a blog and blogging is. So what is business blogging and why shall companies blog?
SEO
It’s time for companies and organisations to start understanding how and how fast we make decisons and that we are visual by nature.
What is an online liker? Most people are lurkers online. The lurkers simply consume content and do no actively participate.
In February LinkedIn announced that they soon will make it possible for all members to post on LinkedIn Pulse - here's how you can make the most of it.
