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Thoughts, facts, and knowledge
It's difficult to describe what makes up a brand identity, but everyone knows a good one when they see it. Get some tips on how to create one for yourself.
What makes your brand excited? Or scared? If you don't have an answer, it's time to start creating your brand personality.
Competition in the marketplace has never been tougher, and you need an effective brand to get noticed. Here's some advice for how to go about building one.
Branding is vital for building brand values. By properly branding, the way your company and offerings are perceived will support your business goals.
Most find it hard to give an answer. Branding and customer satisfaction go hand in hand - so work on your branding and make the question easy to answer.
Your company's tone of voice must reflect your brand to succeed online. You need to align how you express yourself online with offline communication.
Brand loyalty is most crucial for all B2B-companies. I have created a PowerPoint with some effective ways to build brand loyalty.
Imagery has never been as important as now. But the narrative has changed. People want the images to speak the truth, to be honest, and real.
How do you create a brand experience that caters to digital natives?
How to get in control before starting off a complex photo or video production.
In this ‘onlinified’ world, digital impressions last forever. Are you treating your online identity with the care it deserves?
Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue.
When deploying an Inbound methodology it’s crucial to create a solid brand- and communication platform to guide your communication as a brand.
How to set a content strategy that lets you build a “smarter” brand that’s ready “when it happens”.
A while ago a car manufacturer launched an automotive advertising campaign that got my attention. I still don't own a car from them. Why?