Thoughts, facts, and knowledge
Digital outlook
If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.
This new AI language model can instantly generate complex, readable texts with barely any human involvement. But can it replace human content creators?
Inbound
What is an openness and trust spiral and how can this be used for inbound.
Business strategy
Do you still have separate marketing, sales and aftersales departments? Is your customers experience of your company consistent?
There are two movements that can challenge this existing paradigm of companies – people and technology. Read about factors that could drive the change.
Reporting & Analytics
In marketing and sales today realise the need to make educated decisions based on data, one thing ultimately determines success: A metric-driven culture.
Zooma shares some trends and insights about how to spend your budget to achieve maximum ROI.
What to expect from selecting a new agency within digital marketing? In this article, you'll be guided on how to be successful with your business partners.