The Onlinification Hub

If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.

Most companies claim to prioritise digitalisation, especially in sales and marketing. However, very little has happened - so what's the solution?

This new AI language model can instantly generate complex, readable texts with barely any human involvement. But can it replace human content creators?

What is an openness and trust spiral and how can this be used for inbound.

Do you still have separate marketing, sales and aftersales departments? Is your customers experience of your company consistent?

There are two movements that can challenge this existing paradigm of companies – people and technology. Read about factors that could drive the change.

In marketing and sales today realise the need to make educated decisions based on data, one thing ultimately determines success: A metric-driven culture.

When increasing your inbound activities, new requirements will apply to the organisation. This needs to be part of your budget process.

Zooma shares some trends and insights about how to spend your budget to achieve maximum ROI.

There will be an internal game changer in most companies 2016! Internal communication may actually improve dramatically.

It's time to save the date for Inbound Marketing Day 2015. Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th.

What to expect from selecting a new agency within digital marketing? In this article, you'll be guided on how to be successful with your business partners.

Have you ever struggled to figure out how to put together an inbound marketing team? Here are a few thoughts on the subject from Mike Volpe, CMO at HubSpot

I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.

Quite recently, in a typical marketing department of a typical company, three people had a discussion about a product launch campaign.