Thoughts, facts, and knowledge
Inbound
Here are the most read blog posts on The Onlinification Blog 2018!
Digital transformation
A natural development of kitchen convenience would be your refrigerator re-ordering milk and other groceries. But when will this become a reality?
Ecommerce
Today, Amazon's existence affects all companies and businesses to some extent. Read this post to learn more about it.
Business strategy
Companies are increasingly competing based on customer experiences, but few know what it's like to be a customer. Is it time to get to know your customers?
By truly understanding customer's needs, expectations and behaviour, most companies can become disruptive in almost any market.
Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'
You need to know how your online marketing and communication impacts your entire sales and customer satisfaction. Check out Zooma Online Grader!
Being fast today in the business industry is critical and forgot to evolve with their customers—it will determine the chances of future success or failure.
Here you’ll find a summary of the ten most common bits of advice regarding obtaining an online and digital mindset. Including a PDF that you can download.
Do you still have separate marketing, sales and aftersales departments? Is your customers experience of your company consistent?
Customer satisfaction
Great insights about what constitutes a customer-centric company.
Here are the five most read blog posts on Zooma’s The Onlinification Blog last year!
Digitalisation
Advise if you want your brand´s name to be top of mind when it comes to being the most onlinified and digitalised traditional company.
Some thoughts about the future need for necessary skills to remain relevant in a digitalised world.
If your company still use company-centric USPs, it is high time to bring in the outside perspective and start using UBRs!
