The B2B Enablement Hub

As 2024 comes to a close, you may need a social media calendar template with relevant holidays and events for 2025. A social media calendar helps you plan, coordinate, and schedule all your social media content. You can download the template below.

A LinkedIn newsletter is a recurring publishing format that allows B2B companies to distribute long-form content to followers and subscribers. Unlike traditional email newsletters, LinkedIn newsletters are created, hosted, and delivered within LinkedIn, triggering notifications via both the platform and email. This format reduces reliance on feed visibility by ensuring subscribers are alerted whenever a new edition is published.

This article is part of a series on the topic 'Social media for business'. It gives a brief overview of the evolution of social media and explains the terms social media, social media for business and social media marketing.

If you aspire to advance professionally on LinkedIn, you might have encountered the restrictions of the free version. One such limitation is the restricted monthly searches in LinkedIn's basic service, which may hinder your outreach efforts and interfere with achieving targets. This is where Sales Navigator comes in.

LinkedIn articles might initially appear superfluous, yet they can be an invaluable tool that goes beyond simply filling your profile. Indeed, a well-crafted LinkedIn article brings manifold benefits to the author, making creating such pieces a valuable investment of your time. Are you curious why this strategy is still a favourite amongst professionals? Let's delve into the world of LinkedIn articles and reveal their potential.

Having a social media presence is essential for doing business and building trust online, and the visual aspect is vital. Part of the reason people follow you is to get a look into your company and how it works, so all visual elements, regardless of the platform, need to look as good as possible - and that means using the right image sizes.

Clubhouse, the drop-in audio chat app, has rapidly gained a big userbase. It's still invite-only, and while the exclusivity factor has been used before by other new social platforms, and it seems like it’s really worked for Clubhouse – there’s a huge amount of buzz around the app, especially from journalists, media personalities, and leaders in the online and digital space.

With the rise of software and paid advertising, social media isn't only a place for connecting and sharing — they've also evolved into places where companies can build their brands. For example, social media activity can expose companies to extensive target group members that could turn into leads and new or additional business deals.

With more than 700 million users around the world, LinkedIn is a massive networking platform with an excellent opportunity to represent your company. But if you want to make the most of its potential, you need to know how the LinkedIn algorithm works and how to outsmart it.  

How do you start with social media? What do you need to consider? When it comes to social media, there are a lot of questions, and for many companies, it is still unclear how and where to start. As with anything, it's crucial to have a basic plan before you start. In this article, I describe how to create a social media plan from scratch.

A modern sales and marketing person should know Instagram inside out. So, I’ve put together a quiz asking about statistics and facts. Take the quiz and find out how well you actually know Instagram.

A modern sales and marketing person should know LinkedIn inside out. So, I've put together a quiz asking about LinkedIn statistics and facts. Take the quiz and find out how well you know LinkedIn.

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

Anyone with a global online presence has a need to know a lot about how the Chinese online market evolves and how Chinese people are using online and social media. This article is created as short beginners guide to introduce the subject. This article presents the top six social media sites in 2016 by the number of active users.

There’s no doubt that offsite touch points (a.k.a. social media) are important for brands when it comes to reaching existing and potential target groups. However, there’s a lot of different offsite communities online and most companies have to make a choice where to invest time and effort. So which ones should you choose? In this post we analyse which offsite touch points have brought in the most visits and leads to our customers so far this year.