Thoughts, facts, and knowledge
The B2B Enablement Hub
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Using LinkedIn for business intelligence
LinkedIn of course is a great place to follow professional connections, your own organisation, discuss in groups or share content and learn from experts in many subjects. But did you think about using it for business intelligence like scoping the size of the marketing department of your competitor?
How to compare online touch points: Vimeo vs. YouTube
A common question we get is how to make choices between "sister" offsite touch points online. For example how do you decide whether YouTube or Vimeo is the right place to host video content? In this post we’ll cover a few of the tricks you can apply as well as some of the concrete things you should think about!
Mastering live-tweeting at events: tips and best practices
Live-tweeting at events has become a popular way to engage with audiences and expand your reach. Whether you're attending internal kick-offs, seminars, tradeshows, panels, keynotes, or conferences, incorporating live tweeting can benefit both you and your company. In this article, we'll provide you with valuable tips and best practices to enhance your live-tweeting experience and make the most out of your event participation.
How to publish on LinkedIn Pulse!
Maybe you have things to tell and find it challenging to get relevant readers? In february LinkedIn announced that they soon will make it possible for all members to blish and article on LinkedIn Pulse. Read this post to find out what it is and how to post!
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Why compete and try to win awards?
Human beings are a competitive race. We compete in everything, from sports to business and the marketing and communications industry is no exception. Every year there is a plethora of design, communication and marketing awards – both international and domestic ones. We have competitions where agencies and their clients compete to win a coveted price for having come up with the best campaign of the year, produced the best information, the best online presence or the best TV commercial. Why is that?
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The battle for Offsite in Europe: LinkedIn vs. Xing and Viadeo
With a few exceptions, most notably in Russia, Facebook is now the dominant player in Offsite (aka ”Social Media”) in Europe. However, even though Facebook may have ”won” the battle for our private time for now (rest assured, something new will arrive to pick up the gauntlet in the future), when it comes to what we do professionally, the fight for Offsite dominance is still very much alive. Despite LinkedIn closing in on 200m registered users worldwide, it's facing stiff competition in some key European markets. Let’s look at a few examples of what is happening using search volume data from Google Trends to highlight user intent in some of the major European countries.