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Niyat Ghebremichael is Zooma’s content manager and has been part of the team since 2019. Among many other things, she's responsible for our own content, communication and marketing, working on everything from content strategy to optimizing our presence across channels. Niyat's work spans content, project management, design coordination, planning and strategy, and social media. In practice, that means prioritizing our never-ending list of ideas and making sure our internal and external communication stays clear and consistent over time. Originally from Germany, Niyat has worked in marketing since 2013, bringing both international perspective and long experience in structured, strategic communication.