Free social media content calendar template 2025

As 2024 comes to a close, you may need a social media calendar template with relevant holidays and events for 2025. A social media calendar helps you plan, coordinate, and schedule all your social media content. You can download the template below.

What is a social media content calendar?

A social media content calendar is a document (e.g. a spreadsheet) that you can use to plan and schedule your social media content across your social media channels. Your social media content should be strategically relevant and made as part of your overall marketing plan and in line with the objectives. With the right messages in text, images, videos, captions and hashtags, you can reach the right audience at the right time. 

Why should you use a social media calendar?

Once you have created a social media content plan, could you take the time to transfer the plan to a spreadsheet? You will get an overview, and the plan becomes much more manageable and tangible. For example, suppose you're planning on using quotes from company influencers and colleagues to strengthen your brand's profile. In that case, you need to collect these quotes, prepare an image or video, and plan when they should be published on your social platforms. It's a lot to keep track of, but a social media calendar is perfect for creating a solid overview. A social media calendar saves time and nerves and reminds you of business-related events and important holidays. You can plan and prepare your content step by step and get ready for publishing at the right time.

You can read more about the social media plan in our comprehensive social media guide. In addition, you'll learn the importance of using social media for your business and how to develop your own social media plan.

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Important events and holidays in 2025

Major events, significant anniversaries or national or international events are ideal for use in social media marketing. However, it's not always easy to decide what you should post about from your company's social media channels, so it makes life easier to have essential days like these marked out in your calendar so you're never short of inspiration.

Our calendar template marked the most important public holidays and events, focusing on Sweden. However, the days you want to celebrate look different. Everyone knows about Valentine's Day, but your followers would appreciate a post about International Friendship Day on July 30, for example.

If you wanted, you could celebrate an occasion like this every day of the year - but stick to the relevant or entertaining ones for your audience. I found the lists below to be a good source of information:

• Wikipedia's list of 'minor secular observances' - is full of national days from around the world, plenty of official UN international days, and some more left-field ones like World UFO Day (July 2, if you were wondering).
• Daysoftheyear.com - If you're looking for the official date of unofficial holidays like National Tempura Day, International Strange Music Day or International Podcast Day, this is the better option.

Social media calendar 2025 template for download

Hopefully, our template will help you plan your social media activities for 2023. Download our free social media calendar as an Excel template to get started, and customise the columns to fit your needs.