Thoughts, facts, and knowledge
Inbound
Have you ever wondered how to decide between inbound vs. outbound marketing? This article gives you a clear overview of the answer!
Get a clear overview of why, still today, an inbound marketing strategy is the best thing you can do for your customers and your business.
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
Learn more about the inbound marketing certification, why it's important, and download a detailed guide for attending an inbound marketing course.
Here are the most read blog articles on The Onlinification Blog of the first half of 2020!
What is an openness and trust spiral and how can this be used for inbound.
Take part of the Zoomer's reflections from INBOUND19 and watch the video on how to create a great buying experience with HubSpot.
Lise-Lott from Biolin Scientific visited us to share her experiences regarding product marketing and management then and now. Take part of her thoughts.
Here are the most read blog articles on The Onlinification Blog of the first half of 2019!
Explore and enjoy Zoomers' summer reading list 2019! You will find a variety of book recommendations, and perhaps you'll discover a book of your taste.
Content creation
Get insights on how to get input to new content offers and articles for your blog or knowledge hub. Take part of my thoughts in our vlog.
Business strategy
Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'
Marketing
In May 2018 the new EU data privacy legislation called the General Data Privacy Regulation (GDPR) is coming into force. What do you need to know?
Learn what an editorial board is and get tips on how to work with an editorial board.
How to get in control before starting off a complex photo or video production.