The B2B Enablement Hub

We often get questions about how frequently you should publish new articles. The short answer is that the frequency depends on what's best for your company. This article will give a longer answer to how you should determine your publishing cadence.

Most businesses are great at coming up with ideas for digital transformation projects. There is always something new and shiny around the corner that we have to try out. However, with a growing list of suggestions from different stakeholders in the organisation, it quickly becomes challenging to prioritise which ones to focus on and which to ditch. Here is a framework that will help you think about prioritising all the different suggestions

Customer buyer behaviour in B2B businesses continues to change due to the increasingly digital nature of today's business environment. By 2025, technology research company Gartner predicts that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. As a result, traditional B2B operating models are becoming ineffective, and there is a looming need for a new way to organise and run companies. This article will explain the basics of one of the emerging B2B operating models - revenue operations (or RevOps).

This pivotal moment in history has forced most businesses to drastically and rapidly increase their digitalisation efforts. However, transforming into a new digital and onlinified operations model while simultaneously building and assembling a new digital platform is exceptionally challenging. So how should you choose what's best for your organisation?

As the rapidly accelerating digitalisation of virtually all aspects of society proceeds, most companies have initiated a digital change project of some sort or another. Yet, research shows that only about one in five industrial companies achieves results from these initiatives that exceed their expectations. Why is that, and what can you do to succeed?

Lots of B2B companies have the ambition to provide ecom for their customers. And I usually advise them to start by looking at what others do. When looking at the giants for inspiration or ideas, one should be aware of the fundamental differences in their strategies and business models respectively. Also, it's important to make the relevant comparisons to your own business situation.    

The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.

My colleague asked me the other day 'What are the three most common questions from your customers right now?' I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.

The profound change of business activities, processes, skills and models that we’re currently witnessing—caused by the digitalisation and its accelerating effect on society—is likely the single most significant change to occur to date. Yet, few organisations have managed to evolve and adapt to this new competitive environment. Why is that?

The online world is filled with buzzwords, and we all get bombarded with the latest and greatest new big thing or thought. It can be quite difficult to figure out which new jargons to pay attention to and which to ignore. In the last few years, terms such as ‘Industry 4.0’ and ‘Second Machine Age’ have gained considerable momentum, and these are clearly worth paying regular attention.

There’s no doubt that offsite touch points (a.k.a. social media) are important for brands when it comes to reaching existing and potential target groups. However, there’s a lot of different offsite communities online and most companies have to make a choice where to invest time and effort. So which ones should you choose? In this post we analyse which offsite touch points have brought in the most visits and leads to our customers so far this year.