Thoughts, facts, and knowledge

The Onlinification Hub

Business strategy

What is revenue operations?

Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.

Digitalisation

Apple privacy update: What it means for marketers

Apple's privacy updates have big implications for online marketers. Find out what they mean, and how you can adapt to continue reaching your audience.

Digital transformation

Digital platforms: How to choose what's best for your company

How should you decide which digital platform is best for you? This article describes the 3 key areas to focus on.

Content creation

Business strategy: The first three things I would do in a B2B company

'What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? I have created a one minute vlog with my answers.

Reporting & Analytics

Why is customer satisfaction important?

Why is customer satisfaction so important, and what are the key reasons you should prioritise it?

Digital transformation

Why digital transformation fails

Which traps do most organisations fall into, why digital transformation fails, and what can you do to succeed with digitalisation in your company.

Inbound

Podcast: Marketing tips for launching a product

Ingrid and Pé sat down with me to share their experiences regarding product launches. Take part of their thoughts.

Amazon vs Alibaba

Lots of B2B companies have the ambition to provide ecom for their customers. And I usually advise them to start by looking at what others do. When looking at the giants for inspiration or ideas, one should be aware of the fundamental differences in their strategies and business models respectively.

Inbound

Podcast with Biolin Scientific: Product Marketing then and now

Lise-Lott from Biolin Scientific visited us to share her experiences regarding product marketing and management then and now. Take part of her thoughts.

Digitalisation

A brief digital outlook 2019

Get insights about trends and statistics that we think are important going into 2019 and beyond.

Content creation

What are the three most common questions from your customers?

Get insights on how to get input to new content offers and articles for your blog or knowledge hub. Take part of my thoughts in our vlog.

Inbound

Podcast with HubSpot: Thoughts about the future of online and digital

On November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital. Take part of their thought and ideas in our podcast.

Conversion

How to run successful inbound campaigns

A step-by-step checklist for running successful inbound campaigns to achieve tangible results from your digital marketing efforts.

Digital transformation

INBOUND18 recap

At this year's INBOUND18 conference, HubSpot unveiled the largest set of new products the company has ever released at once. Here's Zooma's main impressions, takeaways and learnings.

Digitalisation

How to overcome the biggest barriers to digital transformation

Every digital transformation strategy needs to solve and overcome the biggest barriers to digitalisation. Download this PDF to learn how.

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The Onlinification Hub

What is revenue operations?

Apple privacy update: What it means for marketers

Digital platforms: How to choose what's best for your company

Business strategy: The first three things I would do in a B2B company

Why is customer satisfaction important?

Why digital transformation fails

Podcast: Marketing tips for launching a product

Amazon vs Alibaba

Podcast with Biolin Scientific: Product Marketing then and now

A brief digital outlook 2019

What are the three most common questions from your customers?

Podcast with HubSpot: Thoughts about the future of online and digital

How to run successful inbound campaigns

INBOUND18 recap

How to overcome the biggest barriers to digital transformation

What is revenue operations?

Apple privacy update: What it means for marketers

Digital platforms: How to choose what's best for your company

Business strategy: The first three things I would do in a B2B company

Why is customer satisfaction important?

Why digital transformation fails

Podcast: Marketing tips for launching a product

Amazon vs Alibaba

Podcast with Biolin Scientific: Product Marketing then and now

A brief digital outlook 2019

What are the three most common questions from your customers?

Podcast with HubSpot: Thoughts about the future of online and digital

How to run successful inbound campaigns

INBOUND18 recap

How to overcome the biggest barriers to digital transformation

Keep updated on thoughts, facts and knowledge!