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Thoughts, facts, and knowledge
Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.
Apple's privacy updates have big implications for online marketers. Find out what they mean, and how you can adapt to continue reaching your audience.
How should you decide which digital platform is best for you? This article describes the 3 key areas to focus on.
'What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? I have created a one minute vlog with my answers.
Reporting & Analytics
Why is customer satisfaction so important, and what are the key reasons you should prioritise it?
Which traps do most organisations fall into, why digital transformation fails, and what can you do to succeed with digitalisation in your company.
Ingrid and Pé sat down with me to share their experiences regarding product launches. Take part of their thoughts.
Lots of B2B companies have the ambition to provide ecom for their customers. And I usually advise them to start by looking at what others do. When looking at the giants for inspiration or ideas, one should be aware of the fundamental differences in their strategies and business models respectively.
Lise-Lott from Biolin Scientific visited us to share her experiences regarding product marketing and management then and now. Take part of her thoughts.
Get insights about trends and statistics that we think are important going into 2019 and beyond.
Get insights on how to get input to new content offers and articles for your blog or knowledge hub. Take part of my thoughts in our vlog.
On November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital. Take part of their thought and ideas in our podcast.
A step-by-step checklist for running successful inbound campaigns to achieve tangible results from your digital marketing efforts.
At this year's INBOUND18 conference, HubSpot unveiled the largest set of new products the company has ever released at once. Here's Zooma's main impressions, takeaways and learnings.
Every digital transformation strategy needs to solve and overcome the biggest barriers to digitalisation. Download this PDF to learn how.