Thoughts, facts, and knowledge
Customer satisfaction
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
Digital sales
Most would agree that after the pandemic, we need to change and become more digital in how we conduct business. - B2B sales enablement is the solution.
Business blogging
Optimising content cadence for your published articles is crucial in creating long-term success from your B2B content and maximising SEO results.
Business strategy
Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done.
Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.
Digitalisation
Apple's privacy updates have big implications for online marketers. Find out what they mean, and how you can adapt to continue reaching your audience.
Digital transformation
How should you choose between digital platforms and decide which is best for you? This article describes the 3 key areas to focus on.
What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? Here's my thoughts.
Why is customer satisfaction so important, and what are the key reasons you should prioritise it?
Which traps do most organisations fall into, why digital transformation fails, and what can you do to succeed with digitalisation in your company.
Inbound
Ingrid and Pé sat down with me to share their experiences regarding product launches. Take part of their thoughts.
Lots of B2B looking at the giants like Amazon & Alibaba for ideas. Here are the differences in their strategies and business models for respectively.
Lise-Lott from Biolin Scientific visited us to share her experiences regarding product marketing and management then and now. Take part of her thoughts.
Get insights about trends and statistics that we think are important going into 2019 and beyond.
Content creation
Get insights on how to get input to new content offers and articles for your blog or knowledge hub. Take part of my thoughts in our vlog.
-1.png?width=403&name=Zooma-team-meeting%20(1)-1.png)
