Thoughts, facts, and knowledge
Customer satisfaction
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
Business blogging
Optimising content cadence for your published articles is crucial in creating long-term success from your B2B content and maximising SEO results.
Business strategy
Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done.
Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.
Digital transformation
How should you choose between digital platforms and decide which is best for you? This article describes the 3 key areas to focus on.
Which traps do most organisations fall into, why digital transformation fails, and what can you do to succeed with digitalisation in your company.
Lots of B2B looking at the giants like Amazon & Alibaba for ideas. Here are the differences in their strategies and business models for respectively.
Inbound
Lise-Lott from Biolin Scientific visited us to share her experiences regarding product marketing and management then and now. Take part of her thoughts.
Content creation
Get insights on how to get input to new content offers and articles for your blog or knowledge hub. Take part of my thoughts in our vlog.
Every digital transformation strategy needs to solve and overcome the biggest barriers to digitalisation. Download this PDF to learn how.
We are rapidly approaching a pivotal moment in human history and the concept of Industry 4.0 and the second machine age is central to that development.
In this post we analyse which offsite touch points have brought in the most visits and leads to our customers so far this year.
Online Trends: July 2014 was the first time mobile online traffic to Swedish websites surpassed that of desktop traffic.
Humans love to compete and the same applies in the marketing and communications industry. What's the main force for agencies to compete for coveted prices?
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