The B2B Enablement Hub

Imagine if we had limited opportunities to preserve food. Most of the meat, vegetables and fruits would rot after a couple of days, and we would need to visit the grocery store on a daily basis. Keep in mind that, without any convenient way to preserve food during transportations, the food supply would be limited to the local production. In other words, salmon would most likely only be eaten by Canadians and Norwegians. 

Amazon's mission is to offer its customers the lowest possible prices, the best available selection, and the utmost convenience. Since the company was founded in 1994, it has continued to impress with its rapid growth. Starting as a bookstore, it has become one of the world's largest global e-commerce platforms and cloud computing companies. 

For the last couple of years, it has become common to use the expressions "outside-in" vs. "inside-out.". It is much easier only to think outside. That way, you will get the full view first, and then you can apply the implications of the outside perspective to the inside. 

The other week I had lunch with one of Zooma’s friends, and she asked me to create the ten commandments of online and digital. She needed it for an internal workshop on their sales and marketing. Below, you’ll find the ten most common advice regarding obtaining an online and digital mindset, including a PDF that you can download and keep as a constant reminder.

When we started working according to the inbound methodology many years ago, we thought that it was something that could evolve our customer’s ways of working with marketing and sales. Soon, however, we understood that it has very little to do with sales or marketing per se. It’s about knowing ‘how it is to be them’ and to stay relevant to them—your prospects and customers!

You have a meeting with a potential supplier. What do you prefer—that they present their USPs or talk about your unique buying reasons? Does your company still use company-centric USPs?

A while ago I noticed a post on LinkedIn that had lots of interactions, the post was about social selling. I looked at the comments and the post seemed to be fairly appreciated. I read the post and found it interesting from the perspective that it never explained what social selling is, nor why you should use it. So what is social selling? 

A few weeks ago, I had dinner with friends and colleagues in Barcelona. My colleague Ingrid asked me if I believed my son would have a driving license later in life. I promptly answered no; there will be no need for driving support as we define it today by the time my son is allowed to go.

Anyone with a global online presence has a need to know a lot about how the Chinese online market evolves and how Chinese people are using online and social media. This article is created as short beginners guide to introduce the subject. This article presents the top six social media sites in 2016 by the number of active users.

In our increasingly digitized world, traditional face-to-face meetings are no longer the primary means to form first impressions. Instead, individuals rely on search engine results from platforms like Google or LinkedIn profiles to gather information about others. These initial digital impressions have the potential to endure indefinitely.

The Net Promoter Score (NPS) is a well-known indicator to evaluate customers' allegiance towards a company, its offerings, or its services. It's a fundamental component of relationship management, and this write-up offers a succinct introduction to the workings of the NPS. 

Live-tweeting at events has become a popular way to engage with audiences and expand your reach. Whether you're attending internal kick-offs, seminars, tradeshows, panels, keynotes, or conferences, incorporating live tweeting can benefit both you and your company. In this article, we'll provide you with valuable tips and best practices to enhance your live-tweeting experience and make the most out of your event participation.

Generally, many people don't know or misunderstand what a blog is and what blogging is. So what is business blogging, and why should companies blog?

It’s time for companies and organisations to start understanding how and how fast we make decisions. As human beings we are visually oriented by nature.

We google 4 million search queries every minute and 90 percent of all data has been created in the last two years. And the increase of visual data is exploding.

You might have heard of the term "lurker" before, but are not sure what it means. So, what is an online lurker? Read more to find out if you are one!